Local SEO is a targeting geographic regions using digital marketing strategies.
A Local SEO campaign is utilized by brick and mortar companies that want searchers from a specific geo location (Austin for example) and tries to drive traffic to their regional store.
Who needs local SEO?
If your company is a national brand, that only does ecommerce but doesn’t have regional locations, Local SEO isn’t quite for you. I would recommend learning more about about SEO in general.
If you are a Baker in Austin, Texas, for example, and you wanted to get more customers in the door, Local SEO would be a great choice of digital marketing strategy.
While there are many ingredients to the Local SEO mix, like local link citations from Google My Business or Yelp, the crown jewel in Local SEO would be the Google Map Pack.
Let me share an example with you:
Can’t I just do this on my own!
Yes, completely. Here are some great resources to get you learning about Local SEO.
Ready to get noticed in your Local Community?