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Phil Mackie here. 

Hey, I’m going to show you one of the more common vexing SEO issues that I hear about why the heck is Google changing your meta title and meta descriptions with fixes, right? If you’ve been a webmaster and SEO for some time, you know that Google sometimes makes executive decisions without asking you really long, maybe substitutions of things in the SERPs or feature snippets you didn’t expect? Anyways, the long and short of it is Google’s trying to give a better search experience, right? That prompts a lot of their decision making where they kind of do this executive decision. Without our input. The the supposed goal is to give a better experience. And I do believe that so common reasons would be Hey, meta title, and or description don’t match the content on the page, or maybe the meta title meta description is too short. Quite often, I find it’s the second one meta title either too long or too short. Now, some quick things, Google has said, well, you can put any length of characters inside your meta description. However, I quite often find that these display issues occur when they are above this sort of threshold. This is a threshold that I used in the old days, before Google had said any length is okay. And I typically find when I have these display issues, if I go back to these old fundamentals, they take care of the display issue. So the way I fix it is I do both check with Screaming Frog. It’s a, it’s a paid tool, but free for the first 500 pages. It’s a fantastic tool I highly recommend. There’s also being wet master tools, which they’ve really done a good job, I recommend anybody who’s considered it to check them out. It’s a free site audit tool, very similar to search console. But I think it’s a lot more robust from an SEO perspective, and also leads me to believe that the being architecture is, as far as SEO goes quite similar to Google. That’s a whole nother story. And then the 600 pound gorilla in the room hrs, they totally have a paid site audit tool, it’s gonna tell you more than you’ve ever needed to know about your own site, right? Okay. When it’s time to fix, you’ve identified this stuff using the bulk tools that I’ve got, because I don’t think anybody wants to spend their time looking through 1000 pages of meta descriptions. So I recommend the bold check. Let’s talk about how to rewrite them. So we have here, word counter dotnet basically don’t any length of characters in there and you get the count, you want to aim for that 155 165 on your meta title, and that meta 155 155 on your meta description, and meta title 55 to 65. Somewhere along that line, my favorite way to check the length of any particular cell is basically you could get all the URLs and the meta titles from Screaming Frog. Good job Screaming Frog, and then you could drop them into Google Sheets. And as you’re rewriting, you can use the length feature, it’s equals Len, click on the sale, close the parentheses, and you can change this and it’s going to edit in real, real time, largely real time, right? So this is the way I knock out a batch of meta descriptions very quickly, as far as making sure they’re within those parameters. So that Len function again is equals Len, open parentheses, click on the cell, close parentheses. And now that meta title looks pretty good at 65. I recommend again to just sort of troubleshoot using the bolt tools, rewriting stuff using the Len counter, and then re uploading to your site. Let me know how it goes on this quest to get meta title and meta description, correctness on your SERPs. I hope this is helpful. If this has been helpful. Don’t forget to LIKE subscribe. Stay tuned, we’ll talk about more cool stuff. Take care. Thanks for watching. Have a good day.

Phil Mackie here. 

Hey, I’m going to show you one of the more common vexing SEO issues that I hear about why the heck is Google changing your meta title and meta descriptions with fixes, right?

If you’ve been a webmaster and SEO for some time, you know that Google sometimes makes executive decisions without asking you really long, maybe substitutions of things in the SERPs or feature snippets you didn’t expect?

Anyways, the long and short of it is Google’s trying to give a better search experience, right?

That prompts a lot of their decision making where they kind of do this executive decision. Without our input.

The the supposed goal is to give a better experience. And I do believe that so common reasons would be Hey, meta title, and or description don’t match the content on the page, or maybe the meta title meta description is too short.

Quite often, I find it’s the second one meta title either too long or too short. Now, some quick things, Google has said, well, you can put any length of characters inside your meta description.

However, I quite often find that these display issues occur when they are above this sort of threshold. This is a threshold that I used in the old days, before Google had said any length is okay. And I typically find when I have these display issues, if I go back to these old fundamentals, they take care of the display issue.

So the way I fix it is I do both check with Screaming Frog. It’s a, it’s a paid tool, but free for the first 500 pages. It’s a fantastic tool I highly recommend.

There’s also being wet master tools, which they’ve really done a good job, I recommend anybody who’s considered it to check them out. It’s a free site audit tool, very similar to search console. But I think it’s a lot more robust from an SEO perspective, and also leads me to believe that the being architecture is, as far as SEO goes quite similar to Google. That’s a whole nother story. And then the 600 pound gorilla in the room hrs, they totally have a paid site audit tool, it’s gonna tell you more than you’ve ever needed to know about your own site, right? Okay. When it’s time to fix, you’ve identified this stuff using the bulk tools that I’ve got, because I don’t think anybody wants to spend their time looking through 1000 pages of meta descriptions.

So I recommend the bold check. Let’s talk about how to rewrite them. So we have here, word counter dotnet basically don’t any length of characters in there and you get the count, you want to aim for that 155 165 on your meta title, and that meta 155 155 on your meta description, and meta title 55 to 65.

Somewhere along that line, my favorite way to check the length of any particular cell is basically you could get all the URLs and the meta titles from Screaming Frog. Good job Screaming Frog, and then you could drop them into Google Sheets. And as you’re rewriting, you can use the length feature, it’s equals Len, click on the sale, close the parentheses, and you can change this and it’s going to edit in real, real time, largely real time, right?

So this is the way I knock out a batch of meta descriptions very quickly, as far as making sure they’re within those parameters. So that Len function again is equals Len, open parentheses, click on the cell, close parentheses. And now that meta title looks pretty good at 65.

I recommend again to just sort of troubleshoot using the bolt tools, rewriting stuff using the Len counter, and then re uploading to your site. Let me know how it goes on this quest to get meta title and meta description, correctness on your SERPs.

I hope this is helpful. If this has been helpful. Don’t forget to LIKE subscribe. Stay tuned, we’ll talk about more cool stuff. Take care. Thanks for watching.

Have a good day.

In this article we are going to explain one of the most common SEO issues I hear often. Google’s stated goal is trying to give a better search experience for its users. 

Common Reasons:  

  •  Meta title and/or description do not match content on page.
  • Meta title and/or description is too long or too short.

Google allows you to put any length of characters inside your  meta description. However this display issues occur when they are above this sort of threshold. 

Here are the ways I fix it:

1. Screaming frog

It is a paid tool, but free for the first 500 pages. I highly recommend it because it’s an excellent tool. Basically, it crawls your site like a google web crawler would and sends you a handy dashboard to look at or export to sheets to edit. The paid version is worth it for larger sites. 

2. Bing Web Mastertool 

Bing really has stepped it up. While Google Search Console’s newest iterations have fewer features, Bing Web Mastertool is pretty awesome at auditing your site for free.

3. Ahrefs 

It is a paid site audit tool, it will tell you whatever errors and what needs to be fixed on your on site. It’s quite thorough and dense, but if you have an ahrefs account already, setting it up is easy. Ahrefs is the gold standard for seo tools now, consider getting it for your sites to get their audit tool as well as  their web analysis / seo tools. 

How to re-write meta title and meta description? 

You’ll need a word counter, you can check the character counter of your meta title and meta description based on google’s standards. 

The meta title length is 55-65 characters and meta description is 155-165 characters. 

You can also put your meta title and meta description on your google sheet. And as you rewrite them you can use the length features. I love using the LEN feature that I talk about in my video to calculate the character count of the meta titles and descriptions for a perfect fit!

Final Thoughts

When Google is substituting your meta descriptions, it’s best to check how long they are. If they are too long or short, Google often will substitute the meta title and meta description. Hopefully, this post has helped you understand why Google changes your Meta and how to fix it. Thanks for reading!

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