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What is Technical SEO?
Technical SEO is optimizing your site for optimal search index crawling and ranking. Basically, any non-keyword or non-content SEO optimization intended to reduce friction between the Search Engine Crawlers (Google and Bing Bots) can be listed as a technical SEO action.
Here at TopSailDigital, we are obsessed with making our client’s sites more visible to Google. We have helped clients with content, conversion rate optimization and keyword selection.
But what about those OTHER SEO activities? Many of those Non-content and non-keyword related SEO activities are well within the Technical SEO Umbrella.
Now some of this falls squarely in the realm of web development, while others are here because they are SEO elements that do not reflect a content focused approach.
Here a non-exhaustive list of some of the Technical SEO activities TopSailDigital has helped clients with:
- Schema and Microdata Inclusion – Think of Schema Microdata as a condensed menu/table of contents for Web Crawlers to read to understand your site better. Search Engine bots love schema!
- Site Speed Optimizations – We’ve mentioned how crucial site speed is in our other pages. Don’t neglect this important SEO ranking factor!
- Site Infrastructure Does your site have any un-needed technical issues that might prevent our Web Crawlers from seeing your site?
- Sitemaps – As it sounds, Sitemaps help Web Crawlers find your most important content.
- Tool registration and Trouble Shooting (like Google Search Console) – Not every SEO tool is easy to setup, we can help here too. Google Search Console gives us actionable Data from Google – For Free.
- Responsive Mobile Web Design – Non-mobile ready sites will have trouble ranking since Google has announced that Mobile Search Speed is a ranking factor.
- Conversion tracking with Google analytics or Google Tag Manager – Technically, this won’t help the Crawlerbots, but will delivery great usage data regarding your site visitors. Are you tracking the most valuable interactions that occur on your site? Google Analytics can help.
- Fixing 404 Errors through Page Redirection (301) – Fixing all the content “holes” your site may have.
- Site Migration – If it’s time for a site redesign, it’s best to build your next site with a Technical SEO focus.
- Internal Linking If you aren’t linking to the most important content on your own site, how do the bots know what’s a content priority?
- SSL and Site Security Letting both the Crawlers and your USers know that your site is secure will reassure everyone your site is a safe place to read and learn more.
- Google Search Console – Indexing and Crawl Errors Resolving all your Technical SEO warnings in Google Search Console is important if you want to rank well.
- Disavowing Spammy Links – If you have had any “less-than-reputable” SEO work done, you can tell Google that you want to distance yourself from those links.
Keep in mind that’s not all the Technical SEO actions we can help your site with, but that’s a pretty good start.
Are you ready to chat Technical SEO with a Digital Marketing Specialist?