August 28, 2021

What the heck is Schema Microdata?

Schema Microdata is an additional layer that can be added to your website’s schema.org markup for increased visibility in the search engine results pages.

Schema Microdata is an additional layer that can be added to your website’s schema.org markup for increased visibility in the search engine results pages. By adding schema microdata, you are telling Google what information about your business they should display on their rich result page and how it should appear. In this article, we will discuss what schema microdata is and why you should use it!

If schema microdata is properly implemented, you can expect to see an increase in the number of clicks coming from Google’s rich result pages. Rich results are a big deal because they offer your business a lot more visibility than traditional search engine listings. Schema Microdata will help you get started with these!

 

It’s important to note that schema microdata is not necessary for every business. It’s best if you only implement it when there are certain information about your company that would be helpful to include on Google’s rich result pages, such as:

– The location of your office

– Your hours

– Contact information (phone number, email address, address)

– The opening hours of your locations

– Your business type (restaurant, law firm, etc.)

 

What schema.org markup is: Schema markup is a set of HTML tags that you can add to the header and body sections on your website’s pages for Google to better understand what information about your business is most relevant to show in the search engine results pages.

What schema microdata can do: Schema Microdata is a way of adding schema markup on your webpages that will only provide information about what Google should display, and how it should appear. For example, if you are a law firm with multiple locations, schema microdata will allow Google to display the hours for each office, your contact information and even the opening hours of your different locations.

 

The schema.org page on microdata defines it as “a vocabulary of HTML tags that allows you to define rich, semantic data for search engines and web crawlers”. Schema Microdata is a must-know term because Google will even give higher rankings in searches if the website contains this coding and schema markup.


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