Essential SEO Tools 2021

In this world of digital marketing, there are many SEO tools available. So if you’re wondering what the best one is for your business or website, here’s a list to get started with!

All in one SEO tool: Ahrefs

Free or Paid: Paid – https://ahrefs.com 

Why SEO’s Use it:

Ahrefs is an SEO’s best friend! Many seo tools say that they can do it all, but many fall short of the features provided by Ahrefs

What is it used for? What does it do best?

Ahrefs can handle your Competitor Research, Backlink Research, Keyword Tracking, Organic Position Scanning, Branded and Top-Keyword Rankings. By putting in the url of your own site or the competitor’s site, you can see many site dimensions like: their organic traffic, PPC ads and so much more. The monthly plan is quite higher than the competition, but getting all these tools in one spot is a great deal.

New features roll out all the time so this list is non-exhaustive. That being said, the new tools are generally pretty good. 

SEO Chrome Extension: Mozbar

Free or Paid: Paid – https://moz.com

Why SEO’s Use it:

Mozbar is a great addition to any SEO’s Chrome Browser. As you are browsing using chrome, you can quickly see a site’s Page Authority, Domain Authority and Meta elements easily.

What is it used for? What does it do best?

When browsing competitor sites, it’s easy to get SEO metrics, right in your browser.

SEO Crawler: Screaming Frog

Free or Paid: Paid – https://www.screamingfrog.co.uk (Free Version Available – Crawls up to 500 pages per site. Perfect for small blogs or small business sites)

Why SEO’s Use it:

Screaming Frog crawls sites using bots, just as the Google indexing bots do. Ever wondered how your site appears to Google? (Yes, you can always Fetch and Render in Google Search Console). After Screaming Frog crawls, export the data into excel for some great insight.

What is it used for? What does it do best?

Getting a list of all the 404 errors on ANY site has never been easier. As an alternative to getting your own meta data using SEOtools for excel, you can use Screaming Frog and export to excel. This tool is also neat because if a site has some protection you can see it happen in real time as they DENY the Screaming Frog spiderbots.

SEO Webmaster tool: Google search console

Free or Paid: Free – https://search.google.com/search-console

Why SEO’s Use it:

Google Search Console, previously webmaster tools is a free service from google. It gives website owners an overview of their search presence on Google. You can see how your site appears in the search results — both desktop and mobile — for queries that include your keywords. It also provides access to useful diagnostic and cleaning tools, once you have verified ownership of the site.

What is it used for? What does it do best?

Google Search Console is a free service google provides that allows webmasters to view the number of google searches performed over time, search queries google users have used to find their site and those that resulted in conversions, etc.

In addition to gaining insight into how google views your website, google search console also provides other management options for webmasters who google search console google both webmasters who google like to google their website.

SEO Webmaster Tool: Bing Webmaster Tools

Free or Paid: Free – https://www.bing.com/webmasters/about

Why SEO’s Use it:

Bing Webmaster Tools can be a useful tool for analyzing website traffic from Bing. It also provides a number of other useful features that you can integrate into your SEO strategy, such as site analysis, URL submissions and status, backlink analysis and Bing ranking reports.

What is it used for? What does it do best?

Bing Webmaster Tools is a free service that Bing provides to help webmasters and site owners to better manage their bing search presence.

The bing webmaster tools are one of the most useful bing search tool as it can only be used for bing.com searches. This makes bing feel more integrated into your website as bing is bings most important search engine.

Content Writing Platform: Jarvis.ai

Free or Paid: Paid – https://www.jarvis.ai/

Why SEO’s Use it:

SEOs use Jarvis.ai as a marketing research tool, and conversion optimization software to improve their search engine rankings.

What is it used for? What does it do best?

Jarvis.ai is a conversion tracking software that allows online merchants to completely automate conversion tracking reports.

It is also the first conversion tracker capable of multi-device conversion tracking. Most conversion trackers don’t work well with mobile devices, which makes them very limited in capacity for business owners who want to measure conversion from all sources and manage their conversion data across multiple devices.

SEO Content Planner: SurferSEO

Free or Paid: Paid – https://surferseo.com/

Why SEO’s Use it:

SurferSEO has a high success rate and delivers results for our clients on a consistent basis. Why seo’s use SurferSEO is very easy to explain, we have a lot of experience in SEO campaigns that help yield good results which make it easier for us to work with the client.

What is it used for? What does it do best?

SurferSEO is a surfer tool that provides surfer tools as a service. This means that you don’t have to spend time setting things up and using surfer applications on your own computer; SurferSEO has already taken care of the work for you.

Page Speed Tester: Page Speed Insights by Google

Free or Paid: Free – https://developers.google.com/speed/pagespeed/insights/

Why SEO’s Use it:

SEO’s use Page Speed Insights by Google to check the overall page performance, and to check if they need improvising further. 

What is it used for? What does it do best?

Google Page Speed Insights analyzes the content and source code of a web page to provide suggestions that can help improve the site’s speed. Page Speed insights helps you analyze how well your page loads on mobile devices, desktop computers and other popular browsers. 

Site Technology Reviewer Tool: Builtwith

Free or Paid: Paid – https://builtwith.com/

Why SEO’s Use it:

Builtwith provides information on websites. It tells you which technologies are being used to run a website.

What is it used for? What does it do best?

Builtwith is a website that helps you to find out what technologies are being used on your favorite sites. Builtwith gathers data from their clients and provides detailed information about the different technology stacks behind websites, ranging from small blogs to corporate giants such as Facebook or Boeing. Builtwith makes it easy to get information about how web sites work and have become so successful. 

Web Content Archive: Wayback Machine

Free or Paid: Free – https://web.archive.org/

Why SEO’s Use it:

Wayback Machine is one of the best place to check what your competitors are doing online. Why? It stores a copy of every website out there on the web, even if it’s been deleted! We can use Wayback Machine to travel through time and perform an audit (seo audit) back in time to see how our competitors websites looked like. 

What is it used for? What does it do best?

Wayback Machine is a service used to preserve web content. Wayback Machine crawls the Internet to save all sorts of pages that have expired or are about to expire, and stores them in a huge database. Wayback Machine then serves these archived pages as snapshots through interfaces such as Wayback Machine Explorer or Wayback Machine API.

Schema Tester: Google's Structured Data Testing tool

Free or Paid: Free – https://developers.google.com/search/docs/advanced/structured-data

Why SEO’s Use it:

Google’s Structured Data Testing Tool is a handy tool that enables you to check the various Google search features more efficiently. It also helps you to test several elements which influence your website’s appearance in SERPs and how it displays data.

What is it used for? What does it do best?

It is Google’s new tool that helps Google search engine find and read your structured data on Google+ and Google. The structured data testing tool works as a “rich snippet tester,” allowing you to enter the page URL or URLs of any web pages where you have inbound Google+ markup, Google local listing data, schema.org structured data or Google universal page markup for Google Search or Google Maps.

SUPER HELPFUL NON SEO TOOLS

SEO/Web Use Chrome Extensions: LinkClump

Free or Paid: Paid – https://chrome.google.com/webstore/detail/linkclump/lfpjkncokllnfokkgpkobnkbkmelfefj?hl=en

Why SEO’s Use it:

With link clump, doing competitor research in the Search Engine Results Pages is easy. Google your favorite keyword. Click and drag to select all of the results link and paste them directly in Excel.

What is it used for? What does it do best?

Importing links directly to Excel allows you to see who’s ranking for your desired keywords and you can conduct further analysis in Excel. I use this tool pretty much every day. This pairs well with SEOTools for Excel!

Copy/Paste Clipboard manager: Ditto

Free or Paid: Free – https://ditto-cp.sourceforge.io/

Why SEO’s Use it:

Have you ever wondered how to store a number of keywords, addresses or photos in your copy paste clipboard? No? Well, just you wait.

What is it used for? What does it do best?

I find myself copying keywords, average monthly search volumes, brand names & other strings into excel, chrome and any number of my coole SEO tools mentioned on this page. With Ditto, I press alt+ v to display a pallette of the strings of character I have copied in the last day. You read that right, in the last day. Rather than writing out a customer’s address, for example, and drop it in with one keystroke. Seconds matter in SEO! Get lean and mean!

Photo and Graphics Editor - AdobeCreative Cloud

Free or Paid: Paid – https://www.adobe.com/creativecloud.html

Why SEO’s Use it:

The reason why many businesses choose Adobe for their design needs is because of Adobe’s wide variety of programs. These tools range from digital photography suites to video editing software to web design.

What is it used for? What does it do best?

Adobe Creative Cloud can be used for many different purposes, but Adobe Creative Cloud does best when editing Adobe Photoshop and Adobe Illustrator files. Adobe Creative Cloud also allows users to edit Microsoft PowerPoint presentations and documents as well. 

Best Browser Data Scraper - Data Scrape Chrome Extension

Free or Paid: Free – https://chrome.google.com/webstore/detail/scraper/mbigbapnjcgaffohmbkdlecaccepngjd?hl=en

Why SEO’s Use it:

The Data Scrape Chrome Extension is one of those applications that will assist any SEO with backlink generation. Why? Because it allow you to quickly gather any data you want from any website…it’s only limited by your imagination.

What is it used for? What does it do best?

Data Scrape Chrome Extension is a free web scraping software that enables users to evaluate and monitor their websites. Data Scrape Chrome Extension can help save time for your research.It does its work by entering the URL you want and automatically detects any change on those sites including changes of title, description and picture.

Now, you know what to do! Get to it! Start using those seo tools and see if they help increase your websites performance by ranking higher in search engines! We hope this has been a good read on seo tools.

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