August 28, 2021

Mobile SEO: Why Mobile Matters and How to Get Started

Mobile SEO is one of the most talked about topics in digital marketing. But what does it mean? And how can you get started with your seo strategy for mobile?


Mobile devices are taking over the world. As of December 2015, there were more than 3 billion mobile phone users in the world - that's 50% of the entire population! Can you imagine what it will be like to live in a world where so many people have access to these small screens? The possibilities are endless. But before we get carried away with all this talk about how revolutionary mobile is, let's take a minute and explore some reasons why you should care about SEO for your website on mobile devices.


Can I do SEO on mobile?

It's one of the most frequently asked questions with respect to mobile. The answer is yes - you can absolutely still do search engine optimization (SEO) for your website if it's a responsive site and/or will be mobile friendly in the future. Search engines like Google make this easy by allowing marketers to set up their web properties so that they're optimized for both desktop and mobile devices, ensuring that content reaches as many users as possible without sacrificing user experience or performance.


What is Mobile SEO?

Mobile search has grown exponentially over the past few years because people are actually using their mobiles to find answers online! In fact, US adults who own smartphones use them about 88 minutes per  day to access the internet. That's a lot of searching! Search engines are well aware that people use their phones and tablets more than ever before, so they dedicate time and resources into making it easier for marketers to deliver quality content on these devices.


When you optimize your site for mobile, it's important to think about factors that are unique to mobile devices. This includes the size of the screen itself, limited bandwidth speeds on mobile networks , and how users interact with content in general. 


The technique of improving your website to make it appear attractive and function properly on mobile devices is known as mobile SEO.


Can you do SEO without being Mobile Friendly?

Search engines will still crawl your desktop properties even if they're not optimized specifically for mobile viewing; however, this may hurt your rankings because there could be inconsistencies between different platforms. For example: many people bounce from device to device when they're browsing mobile or desktop, so it's important to make make sure that each one is optimized for the content they want to see.


SEO Mobile Friendly 

It is probably no surprise you've started seeing ads showing up when you're doing searches using your phone or tablet - Google wants to make sure those search results are relevant to what you want quickly, even if the screen size limits how much information can be displayed at once. To do this effectively though, search engine crawlers must visit websites in order to gather data about any given site, including things like page titles and meta descriptions (which describe each web page). This , in turn, allows search engines like Google to deliver the most relevant results possible.


While there are many other reasons than just because people use their phones and tablets more often, these should definitely get marketers thinking about how they'll ensure their content reaches as many eyes (and ears) as possible regardless of device type or screen size.  


A strong mobile SEO strategy is necessary for expanding your business online. If you wish to assist your company's growth through SEO, you must take into account customers who look for your service on their phones. You may contact leads interested in your organization by implementing a solid mobile SEO strategy.


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