August 28, 2021

Case Study: 111% More Loans & 884% Applications

Credit Unions: You can get more loans, members & applications using Digital Marketing. We helped a local credit union grow- all online. Find out how

The Challenge:

Hometown Heroes, But No Web Visibility

First Service Credit Union is a 10 location credit union in Houston, Texas with over $700M in assets. Unfortunately, their local organic search visibility was didn’t allow members in the community to find the credit union easily. 

We partnered with the Marketing Team at FSCU to lay out a plan of success but we had to get organized & strategize!

The site also had technical SEO issues hurting their overall rankings and conversions (new customers and new loans). 

Before our work commenced, they were less than 30 new membership applications per month from organic search. 

The Solution:

Content Coaching & Technical SEO

After a thorough SEO audit, we resolved their most pressing technical SEO issues holding them back. With so many locations and nobody on staff with the expertise or man hours to fix these issues, they’d never have been resolved without Top Sail Digital’s help. 

Fixing the technical issues also dramatically boosted conversion rates, meaning a higher percentage of the site’s visitors either applied for membership or a loan. 

Top Sail Digital also provided First Service Credit Union with keyword research and content coaching. The content we created together not only resonated with their target audience, but also ranked well in Google, driving evergreen traffic to their site long after publication.

And to top it all off, we created an opt-in strategy with the content to turn those clicks into customers. 

The Results



During the course of our campaign, Top Sail Digital increased the client’s monthly membership applications by 897%



Top Sail Digital also helped First Service Credit Union increase their monthly loan applications by a whopping 111%



Lastly, we increased their monthly organic traffic by 60%, increasing the credit union’s search visibility and  consistently driving new memberships.

Through targetted content creation and coordinating our topics to match what searchers in the local Houston area, we were able to significantly increase their membership applications. 

There’s no secret to success. Content Creation and Organic Growth are fundamental for site growth. If we can help your site get more attention on a local or nation stage, contact us today. 

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