The Digital Business World is evolving. Today’s startups need more than a digital storefront and shopping cart for success, they need business SaaS — a platform that helps companies big and small build profitable long-term customer relationships through subscription-based products and services.
Forget one-time sales — consumer preferences are shifting toward the personalized shopping experience subscription services offer. And for businesses who know their customers, building loyalty is the proven way to generate future income. It works — but only with the right digital marketing plan.
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What Business SaaS Clients Need From a Digital Marketing Plan
Nearly 2 billion people worldwide use the web to find products and services, but locating one startup among thousands is like looking for a needle in a haystack.
Digital marketing plans should help businesses reach across the web and create a distinct presence using marketing strategies that appeal to the most relevant customers. Tools should measure user engagement, identify the most profitable sales channels and funnel leads for premium services to an eager sales team.
The best SaaS plans deliver the actionable data and demonstrable results businesses need — in real-time and on budget.
What TopSailDigital Offers
TopSailDigital offers a turnkey marketing package, including:
Reach new customers with paid ads on Google Ads and social media platforms, including Facebook. Targeted messages engage people actively looking for a specific product or service, and verified businesses show on maps with their location and contact information prominently displayed.
Technical Site Auditing
Technical audits analyze the internal architecture of websites for performance across all channels, troubleshooting visibility issues from low traffic to failed conversions.
Organic SEO Best Practices
Organic SEO best practices improve business visibility through search engine rank — race to the top of page results with the right combination of keywords, images and links.
Learn which digital marketing channels are generating the most income through detailed reports. Double down on what works — forget what doesn’t.
The Bottom Line
TopSailDigital help businesses:
• Expand Their Digital Reach
Customers find businesses through advertising, content, social media and branding. TopSailDigital explores every avenue and helps companies fine-tune their customer acquisition strategy and marketing budget.
• Identify Their Highest-contributing Channels
By understanding which marketing methods are generating the most income, businesses can explore ways to reinforce successful channels and widen those with potential.
• Attract and Retain More Purchase-ready Customers
It costs six times more to find a customer than to keep one. TopSailDigital helps businesses do both with analytics. One formula alone — ((CE – CN/CS) x 100 — produces a report showing how many customers a company acquired(CN) during a given period versus how many they have at the end(CE) to yield their retention rate. Businesses armed with accurate data make better spending decisions.
Why TopSailDigital and Business SaaS Make Sense
TopSailDigital recognizes that business SaaS is the perfect platform for a new startup or small business. Their digital marketing plans are SaaS-friendly, and their experts thrive on working with ground floor entrepreneurs as they learn to build a loyal user base and understand critical metrics.