The Challenge:
Overpaying For Conversions Without Tracking ROI
The client (who asked to remain anonymous) was spending far too much across all channels without tracking the return on investment.
Between Google Ads, SEO and countless social channels, the client was blowing through adspend without accurately tracking ROI.
Their frivolous spending lead to overpriced leads and a ton of wasted money.
They knew driving conversions with PPC/SEO was important, but they were stretched too thin to give these channels the attention they needed.
The Solution:
Accurate Reporting & Optimized Google Ads Campaigns
We started with a custom Google Data Studio report to see where the client was getting their best opportunities.
Comparing the conversions to ad spend we learn much they were paying for each conversion. The report also showed areas of weakness in their digital strategy we needed to eliminate.
Our reporting gave us the road map and we set to task on the following:
- Fresh Keyword Research
- New, Handwritten Google Ad Copy
- Landing Page Optimization
After keyword optimization and creating new landing pages, our new handwritten ads raised quality scores and conversion rate optimization. We saw some insane results.
The Results
311%
INCREASE IN TOTAL CONVERSIONS
During the course of our campaign, TopSailDigital increased the client’s conversions by more than 4x
49%
INCREASE IN CONVERSION RATE
Their top landing pages were capturing 49% more people than prior to working with Top Sail Digital
60%
DECREASE IN COST PER CONVERSION
Best of all, we slashed their cost per conversion by 60%, which helped them profitably scale their campaigns.
From our Google Ads Optimization, we saw a dramatic increase in conversions and conversion rate, while driving conversion cost down. These results are consistent with Google’s advice on Ad Quality Scores, a powerful Google Ads metric used for bidding and ranking purposes.
Through keyword research, ad/landing page optimization, we helped our client reach new members, raise brand awareness, and share content that cements them as an authority in their online space.
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