Digital Marketing is an umbrella of many disciplines to increase your visibility online and help your site perform the way you intended.
More often Digital Marketing touches upon your traditional marketing efforts like advertising and public relations.
What is Organic Search Engine Optimization?
Conducting a Search Engine Optimization campaign consists of optimizing your on-site and off-site web presence to increase your digital visibility for search engines.
Ok, so what does that really mean?
More clicks, more users, more engagement, more subscribers. More everything.
Who needs SEO?
Simply put, Search Engines are the largest information brokers that have ever existed. When consumers make purchasing decisions, choose where to travel or just want to learn, they first turn to their devices to help with the search.
You would like your brand to be at a top performer and top of mind when consumers think of your industry, and TopSailDigital would like to help.
Organic Traffic? Why not just do Pay Per Click or Facebook Ads?
Great Question. When a user lands on your site through organic traffic, they are assured you an authority on the topic, since Google has awarded your site an attractive organic position. Organic traffic cannot be “bought” like paid digital marketing efforts.
How does TopSailDigital achieve the Digital Visibility my site deserves?
By coordinating efforts with your team, TopSailDigital is able to provide a custom digital marketing campaign for your brand or business.
- We first take the time to speak with you and understand your brand’s core offerings and goals
- A ground-up digital marketing plan is created – tailored to your brand and goals
- With consistent effort and communication we will work together to deliver results, regardless if technical issues or lack of content is holding us back
- Monitoring, tweaking and analysis is conducted each month to ensure your campaign is focused and on track
- Monthly reporting meetings keep both parties informed and aligned
- TopSailDigital supports throughout the month, acting as a SEO resource and a online brand advocate for your company
Does TopSailDigital do the technical stuff that makes my head hurt?
Yes, of course! Nearly everyday, in fact.
This sounds alot like Content Marketing? How is this SEO different than Content Marketing?
Although there are some close similarities with Content Marketing, a well-organized SEO campaign will have more technical focuses like site infrastructure, structured data, backlink profile analysis and more.
Most astute SEO professionals would advise that Content Marketing be a component of your SEO Campaign.
I’ve heard Organic SEO takes alot of time. Is that true?
It certainly can be. Every company, industry, site and SEO campaign is different. Keep in mind that in order for your site to appear at the top of the Search Engine Results Page (SERPS) it you need to surpass many of your competitors.
Any site, regardless of size, industry or services offered can benefit from enhanced digital visibility.
Get more followers or readers, Sell more products, delight more customers. These are the goals of the top performing sites on the web and we can help your site succeed online.
To learn more, the following SEO Services are offered by TopSailDigital for both Austin-based and national businesses.
Sometimes your site has done everything right and it just need a little extra lift. TopSailDigital offers Paid-Online-Marketing to increase engagement and get you new brand fanatics.