Upgrade to Google Analytics 4

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Phil 0:11
Hey, Phil here. So Google dropped a surprise on us this past year, there is a new Google analytics platform, I’m going to show you how to, first off create your new Google Analytics, GA for property from your existing, because it’s best to create it now. And then I will show you how to implement that with Google Tag Manager.

Phil 0:37
I love using Google Tag Manager, we’re going to talk about Google Tag Manager a lot on this channel. So again, I’m just trying to get ahead of any potential questions that may arise as more and more people start looking at this migration because unfortunately, your data from your old property doesn’t carry over. So this week, and last week, I was creating these properties. Now before I create my final property, and move that over to Google Tag Manager. I wanted to show you how I do it. So I’ve got a guinea pig website. It’s my own personal website. And I’m going to show you how I created a new ga property on this. So you open up admin, there’s this new tab that you’re going to see here, GA for Setup Assistant, go ahead and grab that.

Phil 1:27
So you’re going to need to create a new one because you can’t migrate. Right? Because simply we don’t have an existing one. So we’re starting from scratch here. Yes. Oh, to collect it. Okay, great. So we’re gonna go to our ga for property. And that’s basically it. Now, you want to install the tag, my preferred way is Google Tag Manager, I strongly recommend everybody use Google Tag Manager. So I’m going to show you how to do Google Tag Manager on a separate account, right. So this one I’m not too worried about, I just wanted to show you the creation. So bear with me one moment, we’re gonna go in to Topsail digital.com. I have my new GTA four property. And I have it right here in data streams, I’m going to click on it, and we have this measurement ID. We’re gonna copy that, because that’s the data we need for the new Google

Phil 2:22
Tag Manager tag. So we’re gonna go to Topsail digital.com.

Phil 2:29
Which reminds me, I should organize my Google Tag Manager account, but that’s a different story. Okay. We’re here in tags. If you recall, this is where you set up your Google Analytics tag originally, if you’re using Google Tag Manager, if not, go ahead and do these things. Create a new ga for time, that’s what I’m calling, I highly recommend you call it something silly, right. And this is just the tracking. We’re gonna go over events in a later video. But I just want to show you, we’re not really changing too much here, it looks very similar to our

Phil 3:06
existing so this should be all pageviews.

Phil 3:11
So yeah, this is not unlike your Google

Phil 3:15
Analytics tag, right? There’s just one field. Well, and this one I showed you, where you can get the new field, it’s in measurements, Id when you click on this data stream, right? So there’s a lot of cool things that are going on with ga four. But one of the things is you can connect different data streams to go in the same boat, so to speak, right? So this Topsail digital boat metaphor. Anyways, I grab the measurement ID from this website, data stream, nga, and I’m dropping it into my Google Tag Manager. I’m gonna save and publish and write myself a short note.

Phil 3:52
cheat a fool.

Phil 3:56
Guys before I nixed it earlier when you weren’t on video, so

Phil 4:01
alright, publish the tag. Now, in a perfect world, we would have the time to go to the website, we just push the data to. And I want to make sure that this new site tag ID is being pushed. I’m almost certain that’s it right there. But let’s confirm because of opening up Google Tag assistance, extension on Chrome. Amazing extension for this type of work highly recommended. I can see inside a few different tags contained herein. I believe I see that g 225.

Phil 4:36
And that’s okay. That’s my measurement ID. Right. Very cool. And then let’s go ahead for grins. Let’s go ahead and open up. Ha it sees me Oh, wow. So funny.

Phil 4:51
Well pinpointed but that’s totally my traffic right there. Right. So awesome. That shows you in a nutshell we’re under five minutes that

Phil 5:00
That’s great. I wanted to show you how to set up the new Google ga for in Tag Manager. Stay tuned to this channel, because I’m going to show you how to put your events and a bunch of cool stuff in relation to Data Studio and Google Analytics. Thank you so much for watching. If you want more of this stuff, like Subscribe, and I’ll talk to you all later. Bye

Title Example

You may have heard this advice a million times before, but it is still an important first step. Before you can start writing, you need to know who you are talking to with your content. 

Knowing your audience avatars and demographics will help position your content. We created these little buttons that we have saved on Trello to use as a reference when working on content. 

They are a reminder that when it comes to your audience, you want to understand who they are, what their needs are, and how your content can help them.  

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