Essential SEO Tools 2021

Most of us have these dilemma, 

“I have a lot of content ideas – but haven’t done anything about it”

“I’ve scheduled time to write content each week and when that rolls around I freeze”

“I just stop or never did content marketing because I don’t know where to start or get lost”


We wanna show you some strategies on how to overcome these. 


Strategy 1.


Get Perfect Positioning by knowing your Audience

This strategy was told a million times before, but knowing your audience avatars and demographics are super helpful when positioning your content. You really need to know “Who am I talking to?”. If it helps you we created this little buttons that we have saved on trello when working on content. With that you can always go back to them and that really helps because you want to explore who these people are, what their need are, and how you can help them with your content. 

Strategy 2.


Know the Funnel 

(Position offer in your content to support conversions)

You want to make sure that you understand the funnel and you want to understand the different types of content that work in different portions or different segments of that funnel. The funnel is a sort of assessment of someone’s awareness as they go from a complete stranger to somebody who interacts with your brand. You can check out also that video to learn more about this.

Strategy 3.


Beat Writer’s Block by Getting Organized

Build a Content Calendar

Establish a publish interval (realistic)

Make it as easy  as possible to produce content 

Rinse, repeat

When you sit down and write a content the idea is that you know what you’re writing about. Our strategy is to write content on Thursday, and we don’t want to wait until Thursday morning for us to figure out what we’ll write about. The way you do that is by laying out all your content on a content calendar. You’re going to establish a publishing interval, a realistic one. You got to work on an interval that you can maintain. Probably, you want to work out all the bumps. Your first few pieces of content are going to take a quite long time to get started but rinse and repeat this process. It is going to be easier and if you stick with the cadence that you can work with. Having a content calendar will help you immensely because you’re not sitting down and wondering what am I writing about today. 

Strategy 4

Get a Schedule & Stick to it – Accountability Partner / Habit Tracker App

What you probably need is an accountability partner and a habit tracker app. Habit tracker app works perfectly fine because they annoy you at a related interval and say “Hey, have you done your content this week?” An accountability partner is a little different, 90% of us are solo on these projects whether it’s a client or a personal blog or a project. Having somebody you can meet with, at a regular interval to talk about goals is really important. 


Strategy 5.


Give Google What It Wants – Don’t Ignore Video


Incorporating videos sounds like a lot, we’re gonna add this link to Brian Dean’s discussion video on marketing. Basically, to kick it off he starts with 82 percent of all web traffic will be video in 2022. Google has already said that they like videos. We want to share with you an old story, back when websites were all written content, web developers were complaining because they had to add visuals, infographics, photos to the content. Now all of these websites have photos and everything and now the responsibility of the web developer to create engaging content bumped up a new level and google is going to expect more and more videos. You can check out incorporating video into your content marketing in 2021 because mostly we’re not in 2010 anymore. Broadband has allowed video to be ubiquitous, we spend more of our time watching videos like this one all day, so we can consider google’s request to have video. 


Strategy 6. 

Interview “Pen Shy” subject matter experts 

Professionals who have the knowledge and expertise that you need typically don’t have the time. They don’t have the writing skills nor do they want to write content, nor do they want to help you write content. So what we do is record interviews with writing adverse subject matter experts. We’re going to record interviews, transcribe them and make written content. Combining our keyword research with the interviews with the subject matter experts can achieve amazing content. We encourage you to do the same, subject matter experts are typically busy professionals that don’t have time to write content. If you’re writing content that’s outside of your expertise, so interview them, get them used to being on interview. You can transcribe interviews and make that content written. 


Strategy 7

(Grab this book)

One Hour Content Plan

Meera Kothand

One Hour Content Plan by Meera Kothand. We certainly encourage you everyone to check this book. 

Phil Mackie  0:12  
Hey, Phil here with another digital marketing tutorial, this channel is going to rely on Google Tag Manager in Google Data Studio a lot. So this video probably should have been my earlier one of my earlier ones, but that's okay. This is Google Tag Manager implementation in fast mode, we have our Cheetah here, he's going to help us apply this Google Tag Manager tag with grace and speed. So let's get started. For folks who don't know, or maybe you've considered Google Tag Manager, what is it? Well, it's really just a container or a box that sits on your site. And it sits in the head of your site. And you can make changes to your site's header without editing files after this install. And basically, it saves you the time and stress of editing a live site. That's why I like it. And I hope you enjoy it, too. All right, so here's the steps that I'm laying out, these will be in the description. But these are the steps that I will follow. And I recommend you follow along. First off, I want you to make a backup your site, I use WP Engine. So making a backup of my site is super easy. Please use any site backup tool that you've got, because we're going to be editing theme files. But basically, we're gonna create an account, create a container, apply the container tag to the head and body in WordPress, if you don't have WordPress, work with your dev or figure out how to apply within the head of body because we're going to be making two edits to your site. And then we're going to grab your Google Analytics Universal Analytics code, enter ga for tag, build both of those at once. We'll test in preview mode and publish. I'm super optimistic. So yes, let's, let's do this fast and grace, like the greats of the cheetah. Let's get started. Hey, so this assumes that you've already done a backup, let's get started. I'm here at Google Tag Manager, you're gonna start for free or sign in, I already have an account. So I'm going to sign in and might as well create a new account, my Gainey site is going to be the name of this. And I've got just like the cooking channel, I've got a site already for this type of implementation set aside. So I'm gonna accept all the terms of use, because I'm not going to read them. Okay, great. So we're gonna apply this stuff to the site, right, so I'm actually gonna grab two tags, some of the copy, paste, I'm putting them into a text editor, I recommend you do the same, because we're gonna go straight on into WordPress. And if you go to Appearance, theme editor, it's gonna say, hey, make sure you know what you're doing. We've already done a backup. So that should put us at ease. You're gonna go to theme header, and to make sure you can see, but I'm here in the head component. And I'm gonna put my new Google Tag Manager right here. Scroll down and update, give it a second. It's gonna take a little, little while. Okay, cool. And you're gonna go to the footer near that second one Google Tag Manager gave you and you want to put that one before the closing of the body tag here. Because I didn't know this, but the body opening tag is somewhere above this, and I can't see it. That's just how WordPress works. I don't know. All right. done that. Excellent. Now, we're gonna need to create a variable for your Google Analytics. Universal Analytics property. We'll call it ua. Excellent.

Ha, took me a moment. So you're gonna grab the Google Analytics settings variable, and you're gonna go to your Universal Analytics and grab that ID. That's under property settings. Here it is that tracking ID. Excellent. So we've got that saved, right. So under tags, I want you to create your new Universal Analytics ga account. And I know I'm moving quick. That was the whole purpose. There's a lot of resources to help you find more out about this stuff, but we're doing fast mode today. So We've already got Universal Analytics added. That's great. Again, we're moving fast, right? Um, for those folks who are interested, let's do the Google, GA for setup. You say I want to get started, I got to start from scratch. I knew that so we go to see your Google Analytics for property after you did that, hey, on creating a new one, blah, blah, blah. And you're gonna go to tag installation, because we're using that. Here's your measurement ID, it's kind of the Universal Analytics ID equivalent to the new cert GA. I'm gonna try not to sneeze or do this. There's that measurement ID fantastic. We want to define all pages. All right, next, we've got these in here. I'm gonna go ahead and hit MIT. Ga four, four, and you ain't gonna publish. And there's a couple of ways you can check. We have this tagging system. So you've got Google Analytics.

Awesome. When I look at my tags now I can see that we have the new ga for tag a confirm that that's the measurement Id go back. I want to make sure I can also see the Universal Analytics tag ending in five zero dash 150 dash one. All right, excellent. So last step, I like to make sure we can see traffic in real time.

Hey, alright, so there is one person poking around on the site. That's me. Congratulations. You've just set up Google Analytics, GA four and Universal Analytics via Google Tag Manager. There's gonna be a few more videos coming up in the next few weeks on how to set up conversion tracking, event tracking, and all that fun stuff inside Google and inside Google Tag Manager. So thank you so much for watching, and we'll see you again soon. Buh bye.

adding google tag manager  

Because this site will include a lot of resources about Google Tag Manager in Google Data Studio, I wanted to share a marketing tutorial on it. 

This is all about how you can implement Google Tag Manager on your site fast. 

What is google tag manager?  

Before you can really understand how GTM can benefit your site, it’s helpful to know a little more about its function. 

In simple terms, GTM is just a container or a box that sits in the head of your site. You can make changes to your site’s header without editing files after this install. 

Basically, this tool will save you the time and stress of editing a live site. For me, that is a big benefit and I hope this information may be helpful to you, too. 

Steps for adding gTM

1. Back up your site.

 First off, you should always back up your site. I use WP Engine which makes backing up my site very easy. You can use any site backup tool that you’ve got because we’re going to be editing theme files.

2. Create your account. 

I’m going to create my account at Google Tag Manager. Either start for free or sign in if you have an existing account. 

3. Create a container. 

 Next you want to apply GTM to your site. To do that, copy and paste the tags into a text editor.

4. apply the tag to the head in wordPress. 

Go into WordPress and choose “Appearance” and then “Theme Editor.”

Paste your tag directly after <head>  and then update the site. 

Next you are going to click “Theme Footer” to go to the footer and paste the second tag that you got from GTM. Paste that before the </body> tag at the bottom of the page. 

5. Create a property for your GA/UA property 

 Next we will create a variable for your Google Analytics/ Universal Analytics property. Go to the GA property settings and grab that tracking ID. Next, under tags, I want you to create your new UA/GA account. 

6. enter GA4 tag

Let’s do the Google GA4 setup. I have to start from scratch. 

Go to your Google Analytics 4 property after you did that and click on tag installation. Grab your  measurement ID, it’s kind of the Universal Analytics ID equivalent to the new cert GA. You want that on all of pages.

7. test in preview mode

8. publish

Always check your work after you are done. I use Google Tag Assistant Chrome extension. 

When I look at my tags now I can see that we have the new GA4 tag and confirm the correct measurement ID. Last, I like to make sure we can see traffic in real time.

Congratulations, you’ve just set up Google Analytics, GA 4 and Universal Analytics via Google Tag Manager. 

I am planning upcoming videos about how to set up conversion tracking, event tracking, and all the other useful functions inside Google Tag Manager. 

Ready to grow your business online?

Contact us to get more clicks, leads and customers