How TopSailDigital
Will 10x C3’s Organic Search Traffic

Thank you for the opportunity, Sungha and Angelo!
We’re excited to help C3 reach the next level through SEO.
We did an analysis and found tremendous opportunities for
organic growth. Let’s dive right in:

1. Optimize Mobile Loading Speed
1571 pages score less than 80 on
Google’s PageSpeed Insights.
The biggest part of Google’s Core Web vitals is page loading speed, and it is a confirmed ranking factor. We’ll work with your developers to optimize loading speed on both desktop and mobile.
2. Reduce Duplicate
Content from 19% to 5%
Some content is duplicated
across multiple pages.
We’ll work with your writers to make
every page unique on your website.
The goal is to have less than 5% duplicate content.
3. Improve Crawlability and Indexability for 166 Pages
166 pages are more than four clicks deep into the site architecture.
We’ll create a strategy for moving those pages higher up into the architecture and increasing
internal link coverage (1194 pages have less than 4 internal links).
4. Upgrade 638 Pages to Attract More Organic Traffic
337 pages are receiving organic traffic right now:
We’ll create a strategy for moving those pages higher up into the architecture and increasing
internal link coverage (1194 pages have less than 4 internal links).
However, 638 pages are getting no organic traffic
(according to Ahrefs):
Keyword Cannibalization
“Keyword cannibalization” occurs when multiple pages are targeting the same keyword.
For example, you guys have two pages (A & B) targeting “enterprise artificial intelligence”:
We’ll identify all instances of keyword cannibalization and develop a plan for resolving it.
On-Page Optimization
Even pages that perform well need more optimization (which means you’re missing out on organic traffic). For example, the page targeting “regularization machine learning” scores a 28 on Surfer.
The top two competitors score 40 +.
We’ll want to match or exceed them.
5. Optimize for 400 +Low-Hanging Fruit Keywords
Your site is ranking for over 400 keywords between positions #2 – #15. Including #8 for the keyword “ai”!
We’ll move these keywords up the SERPs with some content upgrades, on-page SEO, CTR optimization, and link building.Also:We’ll need to standardize URL optimization to avoid years, numbers, and filler words.Otherwise, all future content updates will require a 301 redirect (which can dilute authority).
A more effective structure is: c3.ai/news/C3-and-Snowflake-next-generation-AI
Then we would update it every year, and we’ll have the flexibility to include more tips without creating incongruence in the URL.
6. Create New SEO-DrivenContent for 900 + Untapped Keywords
We analyzed a few of your organic search competitors and found 900 + keywords with 100 +
search volume and Keyword Difficulty of 10 or less.
With a proper SEO content strategy, you’ll be able to rank for these keywords.As a result, you’ll build more topical authority, making ranking for the more competitive keywords easier in the future.Keep in mind:
This is only a small sample set of opportunities. Next, we’ll build a keyword database of thousands of keyword opportunities in your vertical.
7. Optimize for E-A-T
E-A-T may not be a direct ranking factor, but it likely works with other factors to determine rankings.
In short: It needs to be clear that your informational content is written or fact-checked by a subject matter expert.

EG: https://www.healthline.com/health/how-to-be-happy#yearly-habits
We’ll work with your developers to optimize for
E-A-T.EG:
This is only a small sample set of opportunities. Next, we’ll build a keyword database of thousands of keyword opportunities in your vertical.
Who is  Jeff Krueger and Mike Oliver and why do we want to listen to them?
8. Acquire More Backlinks
Your website authority is off to a great start, but we need to optimize the strategy.
First, we’ll need to drive backlinks to pages that have zero.
According to Ahrefs, 254 pages (14% of your total indexed pages) have zero backlinks. Meaning an 86% link saturation rate - Which is great!

To put it in perspective, most sites have 90% of their site with zero backlinks.

We can distribute that link equity to other pages.

Second, we’ll drive backlinks to pages that are already performing well but need a boost.
Optimize Existing Content
We’ll work with your writers to upgrade existing content, and we’ll handle the on-page SEO. Plus, we’ll lead the optimization process for all thin, duplicate, and cannibalized content.
Acquire Backlinks
We’ll acquire editorial backlinks using two types of links:

Edits –
We’ll find existing content on relevant websites and negotiate to land a link.
Guest Posts –
We’ll create content for relevant websites and link to your content within the body of the article.
SEO Advising
We’ll work with your development team to optimize all technical-related opportunities and will support your content team by creating briefs and optimizing content for organic search.

Total Investment

FAQ

How big is your team?

We have 5 team members who support all aspects of our SEO campaigns including copywriting, development, design, optimization, and analytics.

Will Phil be involved in the SEO campaign?

Absolutely! Phil is our SEO director and leader. He commits to every SEO campaign and supports our SEO teams.

Do you outsource your SEO work?

Yes. We may from time to time use external link vendors to maximize link acquisition.

Our SEO Results

Hear what our great
customers
say

Get in touch

"He's knowledgeable in several areas: backlinking, local SEO, PPC, and even web development. Where clients may hire two contractors for a project, Phil can accomplish it all. His technical expertise is valuable to the group, and I look forward to learning more alongside him in years to come."

Jacob Smedley
Manager at Smedley Digital

"Phil has been a superstar to work with! He is reliable, he is driven, and he lives and breathes digital."

Natalie Athanasiadis
Founder of Ormi Media

"Phil is a great partner. He has been serving as an extension of my team for close to a year and we have been very happy working with him. We work in an extremely competitive market so the organic search gains attributed to Phil's work are both impressive in themselves, but they've also been extremely important to our organization."

Chad Stewart
Digital Marketing Manager at First Service Credit Union

"I am very happy to recommend Phil. He gave me the opportunity to work on three different projects for his clients, which I really enjoyed. He communicated each client's vision perfectly to allow me to deliver on the client's needs. I admire the passion he puts in this work and his clients; I would recommend him to any company that is in need of generating leads."

Santiago Enciso
Software Engineer at Q2

"My site was performing at around a score of 40 or 50 (out of 100) on the Google PageSpeed Insight tool, and one page in particular was only getting a 19!Within about 1 to 2 hours, he was able to get my speed up to a 92 out of 100! He even took the time to explain WHAT he was looking at, and HOW he was fixing each problem (teaching me how to fish).I would HIGHLY recommend Phil for your SEO needs, and especially for improving the speed of your site."

Kevin Young
Owner of Kyecom

"I've worked on many accounts with Phil and he's always been very helpful, going above and beyond the call of duty to make sure clients are happy. He's a master at client interaction, on-site SEO and link building. In addition, he's always bringing new ideas to the table, and is constantly striving to learn more about digital marketing."

Brandon Schroth
SEO Consultant at Nomad SEO

"He is committed to client success through SEO and PPC services. Capable of designing need Digital Marketing Projects or working as part of the team, he would be a great addition to any company's Digital Marketing Plan."

Hayim Pinson
Editor In Chief at Muscle and Brawn

"Phil is an excellent SEO and an asset to any team that I highly recommend. In my time working with Phil, I was constantly impressed with his technical SEO knowledge, his ability to implement and track strategy, as well as his skill at managing client expectations while going above and beyond to deliver results."

Leslie Ramey
SEO Solutions Consultant

"Phil came into the picture at a key moment in the development of our business at Pro Valet. He was patient, versatile, easy to work with, and never hesitated to go the extra mile so we could fully understand and tailor his services to suit our unique needs."

Santiago Ramos
Cloud Logistics Coordinator, Pro Valet Trash

"Phil is a self-training self starter. When he encounters a problem, he researches solutions and brings them to the conference table."

Alex Wise
Owner of NomadSEO

"Phil has been a great compatriot of mine in Online Marketing and is always able to find the solutions each client is seeking. He is highly proficient in SEO, Site Speed Optimization and Google Analytics reporting. I would recommend him for any marketing endeavor or to improve your websites User Experience."

Robin Mannas
Owner of Firebrothers Inc