Most of us have these dilemma,
“I have a lot of content ideas – but haven’t done anything about it”
“I’ve scheduled time to write content each week and when that rolls around I freeze”
“I just stop or never did content marketing because I don’t know where to start or get lost”
We wanna show you some strategies on how to overcome these.
Get Perfect Positioning by knowing your Audience
This strategy was told a million times before, but knowing your audience avatars and demographics are super helpful when positioning your content. You really need to know “Who am I talking to?”. If it helps you we created this little buttons that we have saved on trello when working on content. With that you can always go back to them and that really helps because you want to explore who these people are, what their need are, and how you can help them with your content.
Know the Funnel
(Position offer in your content to support conversions)
You want to make sure that you understand the funnel and you want to understand the different types of content that work in different portions or different segments of that funnel. The funnel is a sort of assessment of someone’s awareness as they go from a complete stranger to somebody who interacts with your brand. You can check out also that video to learn more about this.
Beat Writer’s Block by Getting Organized
Build a Content Calendar
Establish a publish interval (realistic)
Make it as easy as possible to produce content
When you sit down and write a content the idea is that you know what you’re writing about. Our strategy is to write content on Thursday, and we don’t want to wait until Thursday morning for us to figure out what we’ll write about. The way you do that is by laying out all your content on a content calendar. You’re going to establish a publishing interval, a realistic one. You got to work on an interval that you can maintain. Probably, you want to work out all the bumps. Your first few pieces of content are going to take a quite long time to get started but rinse and repeat this process. It is going to be easier and if you stick with the cadence that you can work with. Having a content calendar will help you immensely because you’re not sitting down and wondering what am I writing about today.
Get a Schedule & Stick to it – Accountability Partner / Habit Tracker App
What you probably need is an accountability partner and a habit tracker app. Habit tracker app works perfectly fine because they annoy you at a related interval and say “Hey, have you done your content this week?” An accountability partner is a little different, 90% of us are solo on these projects whether it’s a client or a personal blog or a project. Having somebody you can meet with, at a regular interval to talk about goals is really important.
Give Google What It Wants – Don’t Ignore Video
Incorporating videos sounds like a lot, we’re gonna add this link to Brian Dean’s discussion video on marketing. Basically, to kick it off he starts with 82 percent of all web traffic will be video in 2022. Google has already said that they like videos. We want to share with you an old story, back when websites were all written content, web developers were complaining because they had to add visuals, infographics, photos to the content. Now all of these websites have photos and everything and now the responsibility of the web developer to create engaging content bumped up a new level and google is going to expect more and more videos. You can check out incorporating video into your content marketing in 2021 because mostly we’re not in 2010 anymore. Broadband has allowed video to be ubiquitous, we spend more of our time watching videos like this one all day, so we can consider google’s request to have video.
Interview “Pen Shy” subject matter experts
Professionals who have the knowledge and expertise that you need typically don’t have the time. They don’t have the writing skills nor do they want to write content, nor do they want to help you write content. So what we do is record interviews with writing adverse subject matter experts. We’re going to record interviews, transcribe them and make written content. Combining our keyword research with the interviews with the subject matter experts can achieve amazing content. We encourage you to do the same, subject matter experts are typically busy professionals that don’t have time to write content. If you’re writing content that’s outside of your expertise, so interview them, get them used to being on interview. You can transcribe interviews and make that content written.
(Grab this book)
One Hour Content Plan
One Hour Content Plan by Meera Kothand. We certainly encourage you everyone to check this book.
Phil Mackie here coming at you with another 92nd Digital Marketing tutorial. What the heck is schema? Alright, so when I first started SEO and digital marketing, I thought schema was this weird, confusing thing. I hope by the end of this, you don’t think this is a weird, confusing thing, and you have a game plan of implementing schema on your site.
Okay, let’s rewind really quick, though. How does Google see your site? Well, Google doesn’t actually look at your site like a user would, Google actually looks at your site as far as on a scripting level. So they have crawler bots that are looking at all the scripts on your site? Well, I think of schema as sort of concentrated fertilizer, right? It’s it’s brainfood. For these crawler bots in a very concentrated way that shows the crawler what the content of your site is, and in what context we’re talking about. That’s basically it’s concentrated microdata that instructs the bots, what the heck is going on your site. And hopefully they say thanks and reward you with traffic. my.org is a place where you can see an index of all the awesome schema types that you can put on your site, go and check it out. And some of this stuff gets pretty niche like medical business medical organization, if there’s something specific or niche or industry related, I would recommend you have schema on your site. Okay, awesome. This tool is also a great generator for schema, you can build schema here. And last but not least, when you’ve built your schema, you can drop your schema in here to validate it before you upload it on the site. And bam, you’re going to be posting awesome schema to your site in as few steps as possible.
I hope that’s helpful. If you have any questions on schema implementation, reach out to me in the comment section. Thanks for watching. Talk to you later. Bye.
Schema Microdata is an additional layer that can be added to your website’s schema.org markup for increased visibility in the search engine results pages. By adding schema microdata, you are telling Google what information about your business they should display on their rich result page and how it should appear. In this article, we will discuss what schema microdata is and why you should use it!
If schema microdata is properly implemented, you can expect to see an increase in the number of clicks coming from Google’s rich result pages. Rich results are a big deal because they offer your business a lot more visibility than traditional search engine listings. Schema Microdata will help you get started with these!
It’s important to note that schema microdata is not necessary for every business. It’s best if you only implement it when there are certain information about your company that would be helpful to include on Google’s rich result pages, such as:
– The location of your office
– Your hours
– Contact information (phone number, email address, address)
– The opening hours of your locations
– Your business type (restaurant, law firm, etc.)
What schema.org markup is: Schema markup is a set of HTML tags that you can add to the header and body sections on your website’s pages for Google to better understand what information about your business is most relevant to show in the search engine results pages.
What schema microdata can do: Schema Microdata is a way of adding schema markup on your webpages that will only provide information about what Google should display, and how it should appear. For example, if you are a law firm with multiple locations, schema microdata will allow Google to display the hours for each office, your contact information and even the opening hours of your different locations.
The schema.org page on microdata defines it as “a vocabulary of HTML tags that allows you to define rich, semantic data for search engines and web crawlers”. Schema Microdata is a must-know term because Google will even give higher rankings in searches if the website contains this coding and schema markup.