October 4, 2021

5 Reasons Why Call Conversions Matter for Local Businesses

Call Conversions are HUGE for local SEO businesses. Here's a few reasons why I think they might be the BEST conversions for local businesses

Phone Call Conversions For Local Businesses

Phone calls are awesome conversions to focus on if you are trying to make an impact in your Local SEO client or within your own business. Are phone calls the MOST important conversion for a local business? 

Let’s discuss why Phone Call Conversions are an impactful way to change a business’s bottom line.

1. Phone Calls Are Low Friction

If you have done a good job with your content and website, customers feel comfortable picking up and calling you because you are a resource to them. 

Let’s not forget that most people are browsing your local site on their phone anyway and if your site is geared towards the phone, you can generate those calls without too much technical fuss. In my estimates, 60-70% or more of my local business site sessions are mobile/

2. Phone Calls Are An "Instant Lead"

You might have heard this from a local business client if the phone isn’t ringing:

“Not sure if the site is working” or “Not sure if this whole internet thing is for us” Most businesses owners are “old school” and 

That’s because most business owners are old school would prefer the instant interaction vs emails.

3. Phone Calls Are A High Visibility

Again, the whole office is alerted to new business when the phone rings. No one doubts the contribution of the website if the phone is ringing more than usual. That may not be the same story with CRM Entries, Contact Forms on New Subscription Sign-Ups.

And with # 4, you will be able to demonstrate that the phone calls come from the web. 

 

4. Trackable

When the phone rings off the hook and a site owner can measure those calls from the web, no one has any doubts to the instant benefits of more phone calls. 

We love Google Analytics and Google Tag Manager.

Using this awesome Google Tag Manager Phone Click Conversion guide, We have setup all our local sites to report on the number of phone calls and their sourcing. 

This makes conversations with the business owners a snap! 

Don’t forget to show the cool conversions in awesome templates!

5. Customizable

We love Google Analytics and Google Tag Manager.

Using this awesome Google Tag Manager Phone Click Conversion guide, We have setup all our local sites to report on the number of phone calls and their sourcing. 

This makes conversations with the business owners a snap! 

Don’t forget to show the cool conversions in awesome templates!

HTML / CSS


Phone Calls Are A Powerful Conversion For Your Website

We have a bias, Phone Calls might be our favorite conversion for our local SEO clients. 

We hope this post has demonstrated the value of business phone calls for your business or client. If you need help getting, tracking and logging more phone calls for your business contact us!


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