Most of us have these dilemma,
“I have a lot of content ideas – but haven’t done anything about it”
“I’ve scheduled time to write content each week and when that rolls around I freeze”
“I just stop or never did content marketing because I don’t know where to start or get lost”
We wanna show you some strategies on how to overcome these.
Get Perfect Positioning by knowing your Audience
This strategy was told a million times before, but knowing your audience avatars and demographics are super helpful when positioning your content. You really need to know “Who am I talking to?”. If it helps you we created this little buttons that we have saved on trello when working on content. With that you can always go back to them and that really helps because you want to explore who these people are, what their need are, and how you can help them with your content.
Know the Funnel
(Position offer in your content to support conversions)
You want to make sure that you understand the funnel and you want to understand the different types of content that work in different portions or different segments of that funnel. The funnel is a sort of assessment of someone’s awareness as they go from a complete stranger to somebody who interacts with your brand. You can check out also that video to learn more about this.
Beat Writer’s Block by Getting Organized
Build a Content Calendar
Establish a publish interval (realistic)
Make it as easy as possible to produce content
When you sit down and write a content the idea is that you know what you’re writing about. Our strategy is to write content on Thursday, and we don’t want to wait until Thursday morning for us to figure out what we’ll write about. The way you do that is by laying out all your content on a content calendar. You’re going to establish a publishing interval, a realistic one. You got to work on an interval that you can maintain. Probably, you want to work out all the bumps. Your first few pieces of content are going to take a quite long time to get started but rinse and repeat this process. It is going to be easier and if you stick with the cadence that you can work with. Having a content calendar will help you immensely because you’re not sitting down and wondering what am I writing about today.
Get a Schedule & Stick to it – Accountability Partner / Habit Tracker App
What you probably need is an accountability partner and a habit tracker app. Habit tracker app works perfectly fine because they annoy you at a related interval and say “Hey, have you done your content this week?” An accountability partner is a little different, 90% of us are solo on these projects whether it’s a client or a personal blog or a project. Having somebody you can meet with, at a regular interval to talk about goals is really important.
Give Google What It Wants – Don’t Ignore Video
Incorporating videos sounds like a lot, we’re gonna add this link to Brian Dean’s discussion video on marketing. Basically, to kick it off he starts with 82 percent of all web traffic will be video in 2022. Google has already said that they like videos. We want to share with you an old story, back when websites were all written content, web developers were complaining because they had to add visuals, infographics, photos to the content. Now all of these websites have photos and everything and now the responsibility of the web developer to create engaging content bumped up a new level and google is going to expect more and more videos. You can check out incorporating video into your content marketing in 2021 because mostly we’re not in 2010 anymore. Broadband has allowed video to be ubiquitous, we spend more of our time watching videos like this one all day, so we can consider google’s request to have video.
Interview “Pen Shy” subject matter experts
Professionals who have the knowledge and expertise that you need typically don’t have the time. They don’t have the writing skills nor do they want to write content, nor do they want to help you write content. So what we do is record interviews with writing adverse subject matter experts. We’re going to record interviews, transcribe them and make written content. Combining our keyword research with the interviews with the subject matter experts can achieve amazing content. We encourage you to do the same, subject matter experts are typically busy professionals that don’t have time to write content. If you’re writing content that’s outside of your expertise, so interview them, get them used to being on interview. You can transcribe interviews and make that content written.
(Grab this book)
One Hour Content Plan
One Hour Content Plan by Meera Kothand. We certainly encourage you everyone to check this book.
Phil Mackie here coming at you with a 92nd Digital Marketing tutorial. I remember when I started in the digital marketing world, there were a lot of key terms that I didn’t know about. I’m speaking very quickly, deliberately in this video, and we’re going to talk about clicks versus impressions, because some of these key terms need to be defined. Awesome. So you may have seen these metrics on places like Google Analytics, Google Search Console, HubSpot, or in your Google ads or Facebook campaigns, right.
Let me talk to you about what clicks are and what impressions are and how to tell the difference and why we talked about them at all. Okay, awesome. Let’s say I’m your customer. And I’m using good old trusty Google and I’m looking for auto repair in Denver. All right. So everything that pops up here just now received an impression, and I’ll highlight all the, all the different features that just received an impression, but only one of these will receive a click, and I’ve clicked on this website, this website, good job, it was number one, it got a click. And the best analogy that I can give is an impression is if somebody sees your house as they’re walking by, and then a click would be if they’ve actually gone inside your house. I hope that makes sense. I just use a real world metaphor.
I hope you understand the difference between clicks and impressions. Now get out of my house. And if you want to see more content like this more 92nd Digital Marketing Tips. I’ll be posting these regularly. This was a lot of fun. Don’t forget to like and subscribe. Thank you for watching.
There are a lot of terms in digital marketing that can be confusing to the average business owner. Clicks and impressions are two of those terms. Clicks refer to clicks on an ad, while impressions refers to views. Which one is more important? Clicks! Clicks are much more valuable because they show intent to purchase from your product or service which means they’re closer than someone just viewing your ad without clicking it.
Clicks and impressions are terms used to describe the activity on your website. Clicks measure how many times a visitor clicked on something, like an ad or link. Impressions measure how often a visitor saw or was shown content from your site, such as ads or links. The goal is to get more clicks than impressions so you’re getting more visitors to your site.
– For example, if you have a website with 100 clicks and 1000 impressions on your site for the month of February, that means there were an average of five visitors per day to your site. If each visitor clicked once (100 clicks), then they are more likely to become customers than those who only saw it but didn’t click anything (1000 impressions).
This means that you want to get more visitors to your site so they can click on something. This leads them to the next step, which is becoming a customer or buying what you are selling. Once they become a customer, then it will be easier for you as an advertiser to keep getting clicks and impressions from this person because they have already purchased something from you.