Most of us have these dilemma,
“I have a lot of content ideas – but haven’t done anything about it”
“I’ve scheduled time to write content each week and when that rolls around I freeze”
“I just stop or never did content marketing because I don’t know where to start or get lost”
We wanna show you some strategies on how to overcome these.
Get Perfect Positioning by knowing your Audience
This strategy was told a million times before, but knowing your audience avatars and demographics are super helpful when positioning your content. You really need to know “Who am I talking to?”. If it helps you we created this little buttons that we have saved on trello when working on content. With that you can always go back to them and that really helps because you want to explore who these people are, what their need are, and how you can help them with your content.
Know the Funnel
(Position offer in your content to support conversions)
You want to make sure that you understand the funnel and you want to understand the different types of content that work in different portions or different segments of that funnel. The funnel is a sort of assessment of someone’s awareness as they go from a complete stranger to somebody who interacts with your brand. You can check out also that video to learn more about this.
Beat Writer’s Block by Getting Organized
Build a Content Calendar
Establish a publish interval (realistic)
Make it as easy as possible to produce content
When you sit down and write a content the idea is that you know what you’re writing about. Our strategy is to write content on Thursday, and we don’t want to wait until Thursday morning for us to figure out what we’ll write about. The way you do that is by laying out all your content on a content calendar. You’re going to establish a publishing interval, a realistic one. You got to work on an interval that you can maintain. Probably, you want to work out all the bumps. Your first few pieces of content are going to take a quite long time to get started but rinse and repeat this process. It is going to be easier and if you stick with the cadence that you can work with. Having a content calendar will help you immensely because you’re not sitting down and wondering what am I writing about today.
Get a Schedule & Stick to it – Accountability Partner / Habit Tracker App
What you probably need is an accountability partner and a habit tracker app. Habit tracker app works perfectly fine because they annoy you at a related interval and say “Hey, have you done your content this week?” An accountability partner is a little different, 90% of us are solo on these projects whether it’s a client or a personal blog or a project. Having somebody you can meet with, at a regular interval to talk about goals is really important.
Give Google What It Wants – Don’t Ignore Video
Incorporating videos sounds like a lot, we’re gonna add this link to Brian Dean’s discussion video on marketing. Basically, to kick it off he starts with 82 percent of all web traffic will be video in 2022. Google has already said that they like videos. We want to share with you an old story, back when websites were all written content, web developers were complaining because they had to add visuals, infographics, photos to the content. Now all of these websites have photos and everything and now the responsibility of the web developer to create engaging content bumped up a new level and google is going to expect more and more videos. You can check out incorporating video into your content marketing in 2021 because mostly we’re not in 2010 anymore. Broadband has allowed video to be ubiquitous, we spend more of our time watching videos like this one all day, so we can consider google’s request to have video.
Interview “Pen Shy” subject matter experts
Professionals who have the knowledge and expertise that you need typically don’t have the time. They don’t have the writing skills nor do they want to write content, nor do they want to help you write content. So what we do is record interviews with writing adverse subject matter experts. We’re going to record interviews, transcribe them and make written content. Combining our keyword research with the interviews with the subject matter experts can achieve amazing content. We encourage you to do the same, subject matter experts are typically busy professionals that don’t have time to write content. If you’re writing content that’s outside of your expertise, so interview them, get them used to being on interview. You can transcribe interviews and make that content written.
(Grab this book)
One Hour Content Plan
One Hour Content Plan by Meera Kothand. We certainly encourage you everyone to check this book.
I’ve been using conversion AI for the last few weeks, I feel comfortable and releasing five tips that I found to help me write better AI powered content with conversion.ai. It’s a super cool tool. If you’ve heard about it, I’ve got tips for you here. And if you haven’t heard about, it’s a great time for me to tell you all the cool things that it can do. All right, we’re going to hit it with the theme music and get started.
So my first tip is
talking about two special characters that I use in the long form content editor to help me write and one of those is the triples asterisk character. And that’s just letting Jarvis know that you want to develop a new thought in a new paragraph there. And so if you have typed enough, you can actually have Jarvis spit out a new paragraph to the best of his abilities I find employing This is one way to do it. And then also, I love these questions. Seo people love writing questions and their copy. But how does AV testing work? Well, you can write a question and put two hash symbols and you will get Jarvis to answer a question. So that would be tip number one. I love these two little placeholders. They’re going to help you write better Jarvis content instantly.
So I’m calling this tip number two.
Tip number two is when you start off and you create a new document and you have a long form content brief that you just are super stuck on you want to make sure you fill out your keywords but also go ahead and see this from competitor content if you need you can also make changes there but look at competitor content, use that to fill out the long form assistant and maybe even implying the rephrase or where you get stuck that way you filled out this completely.
So I’ve talked about how much I love the
the hash symbols in order to get better content. And yeah, one of the ways that I sourced these questions is, well, if you look in Google SERPs, you can find it if you grab your root keyword in my instance, my root keyword would be a B testing. If I go to AV testing, look at this. We’ve got these questions that Google already expensive to answer for. If I were you, I would make sure that you put these in your content. And you can go ahead and slim them in there using the double hash symbols to have Jarvis answer them for you. So make sure you’re seeding content from the local SERPs, and you’ve not local SERPs, but the SERPs, and you can use this people also as as a way to jumpstart your brain and pretty much do the homework for you.
And for Tip number four,
I recommend that you fill out this entry point on long form of system as much as possible. I noticed that my quality of content that Jarvis spits out and outputs is much higher when I write unique content. I know that’s not the point of Jarvis. It’s right our own unique content, but there’s still a large degree of sourcing that needs to happen. So when you write good, unique content that maximizes that 600 character count. In fact, I kind of wish they would bump this up higher. But that’s my tip number four for getting better content with Jarvis.
So my last tip is
going to be you may notice that Jarvis, when he’s doing his business, he may spit out factoids, and numbers and dates, and values that just don’t make any sense. Or rather, they’re inaccurate. Jarvis is artificially intelligent, capable. So he is trying to do his best and use the algorithm to create sort of discussion. And part of that discussion is with factoid justifications. When Jarvis serves up a factoid, or a number or something, I think it’s a good instance to fact check him, make sure he’s doing something. He’s talking about the right metric, but also find the correct version because he is trying to tell you that if I were writing a paper, I would put a factoid here. So don’t be mad that Jarvis has saying, Hey, you got it wrong. It should be more of Jarvis is telling me that I need to put a factoid here related to my thing to make this an awesome article.
This was an awesome video. I hope you enjoyed my five tips on how to get the most out of content powered AI with Jarvis. So I will talk to you later. I hope you like this, please reach out with any questions. If you’d like to get started using Jarvis. There’s a link in my description. You can get started with that and I shall talk to you all later. Thank you. Bye