Most of us have these dilemma,
“I have a lot of content ideas – but haven’t done anything about it”
“I’ve scheduled time to write content each week and when that rolls around I freeze”
“I just stop or never did content marketing because I don’t know where to start or get lost”
We wanna show you some strategies on how to overcome these.
Get Perfect Positioning by knowing your Audience
This strategy was told a million times before, but knowing your audience avatars and demographics are super helpful when positioning your content. You really need to know “Who am I talking to?”. If it helps you we created this little buttons that we have saved on trello when working on content. With that you can always go back to them and that really helps because you want to explore who these people are, what their need are, and how you can help them with your content.
Know the Funnel
(Position offer in your content to support conversions)
You want to make sure that you understand the funnel and you want to understand the different types of content that work in different portions or different segments of that funnel. The funnel is a sort of assessment of someone’s awareness as they go from a complete stranger to somebody who interacts with your brand. You can check out also that video to learn more about this.
Beat Writer’s Block by Getting Organized
Build a Content Calendar
Establish a publish interval (realistic)
Make it as easy as possible to produce content
When you sit down and write a content the idea is that you know what you’re writing about. Our strategy is to write content on Thursday, and we don’t want to wait until Thursday morning for us to figure out what we’ll write about. The way you do that is by laying out all your content on a content calendar. You’re going to establish a publishing interval, a realistic one. You got to work on an interval that you can maintain. Probably, you want to work out all the bumps. Your first few pieces of content are going to take a quite long time to get started but rinse and repeat this process. It is going to be easier and if you stick with the cadence that you can work with. Having a content calendar will help you immensely because you’re not sitting down and wondering what am I writing about today.
Get a Schedule & Stick to it – Accountability Partner / Habit Tracker App
What you probably need is an accountability partner and a habit tracker app. Habit tracker app works perfectly fine because they annoy you at a related interval and say “Hey, have you done your content this week?” An accountability partner is a little different, 90% of us are solo on these projects whether it’s a client or a personal blog or a project. Having somebody you can meet with, at a regular interval to talk about goals is really important.
Give Google What It Wants – Don’t Ignore Video
Incorporating videos sounds like a lot, we’re gonna add this link to Brian Dean’s discussion video on marketing. Basically, to kick it off he starts with 82 percent of all web traffic will be video in 2022. Google has already said that they like videos. We want to share with you an old story, back when websites were all written content, web developers were complaining because they had to add visuals, infographics, photos to the content. Now all of these websites have photos and everything and now the responsibility of the web developer to create engaging content bumped up a new level and google is going to expect more and more videos. You can check out incorporating video into your content marketing in 2021 because mostly we’re not in 2010 anymore. Broadband has allowed video to be ubiquitous, we spend more of our time watching videos like this one all day, so we can consider google’s request to have video.
Interview “Pen Shy” subject matter experts
Professionals who have the knowledge and expertise that you need typically don’t have the time. They don’t have the writing skills nor do they want to write content, nor do they want to help you write content. So what we do is record interviews with writing adverse subject matter experts. We’re going to record interviews, transcribe them and make written content. Combining our keyword research with the interviews with the subject matter experts can achieve amazing content. We encourage you to do the same, subject matter experts are typically busy professionals that don’t have time to write content. If you’re writing content that’s outside of your expertise, so interview them, get them used to being on interview. You can transcribe interviews and make that content written.
(Grab this book)
One Hour Content Plan
One Hour Content Plan by Meera Kothand. We certainly encourage you everyone to check this book.
I’m going to share with you five steps that I’ve used to create a killer AI powered content plan to help me overcome content production obstacles. I know many SEOs, many content producers, and many site owners actually struggle with having a content plan. And I’m hoping that you can learn from my mistakes from my past, and then also adopt some of these elements in your own plan. Okay, let’s get started.
Okay, here we are, let’s get started. So a few years back, I realized I had a content production problem. And the reason why I have these quotes here is because I didn’t just pull this from some obscure place on the internet, these are all things that I’ve thought myself, content is too hard to write. And what that means to me is there’s a skill or a knowledge gap with the content, and you got to get more familiar, or gets more resources or support to make this content writable. Another thing that I used to think a lot is the client say they will provide content that I frame and nothing ever happens, meaning you don’t have the support. Look, your clients are busy business owners, they’ll often volunteer to write content for you, and then you never have it sent back. So this is me trying to combat that with a AI powered content plan. And then I don’t have the time, simply put, you are the broken link, you are the breakdown in the factory production line. So again, this is meant to address this content plan is meant to address all of these problems, because the opportunity cost of zero content is quite high. If the internet is a information superhighway, then the opportunity cost of not writing is getting past the competition is always going to be working. It may not be any one competitor. But there’s always traffic on the internet always cars on this information highway. And you don’t want to be the last pivot table.
So my content plan in five steps, I’m going to walk you through this. But basically, this is me understanding your struggles. I want you to learn from my mistakes and my struggles as a way to incorporate this into your content production plan and break through some of those obstacles.
okay, every content plan begins with an identified content need, maybe you found it in your keyword research, or maybe you found it, because your customer or your client is guiding you towards this. Or there’s a greater marketing objective. asking your clients to get kind of a content focus based on their focus and their marketing objectives is often the easiest, but talk to your clients, do some Google search and do some keyword research in a dress or a similar content, or a keyword research tool in order to get this ball rolling. Awesome.
Step number two,
start gathering your content sources. And those can be subject matter experts. That’s my fancy way of saying your clients, right? Your clients and your customers are the subject matter experts quite often they’re in an industry that you’re not, or you haven’t been in for long as long as them. So interviewing them, I’ve found has been the best way to get good content. If you can’t do that, you can always do competitor content review using good old Google search, but I actually recommend both. So when I say recording interviews with content, or subject matter experts actually mean I will go on the phone and I will book appointments with my clients and record everything using otter AI. otter AI is a really cool AI power tool, one of two that I’m going to talk about in this video where basically, if I upload a recording to otter AI, it’s going to transcribe the meaning and it’s going to transcribe everything that was said in just in actually segmented by speakers. And you can use that as your basis for your content production. Also, the otter AI app is quite good on mobile. And I found that I’m actually writing content while I’m outside getting exercise on Iran, kind of thinking literally anything else except for my content. When I have an idea, it goes into otter AI, when I’m in viewing a subject matter expert, it goes to the otter AI, you don’t have to do honor AI but I highly recommend interviewing your subject matter experts as opposed to waiting for them to write the content that they said they were going to write that never seems to happen. Awesome. So now you’ve got your written transcript of your content,
and you’re ready to get into content production.
I am crazy about conversion AI. I’ve been using it for about five or six weeks now. I wanted to give it a full spin before I started recommending it on this channel. And you can get conversion AI with the partnership link that I have in my description. Conversion AI now has integrated with surfer SEO for awesome SEO content all in one place. Highly recommended. And I’m going to put a video or link to my video on my tips for conversion AI.
once you’ve written your content in conversion dot A, I drop it into Google Drive and I forward it to my virtual assistants. They go ahead and publish this to the site based on content from draft. And the tools really used here are hired help or my own two hands. And then WordPress as a CMS, as many of you choose WordPress as your CMS. This could equally work for any other CMS.
And then last but not least,
once I’ve reviewed the draft content in WordPress, I add my images and I publish and promote that’s my five step AI powered content plan.
As quickly as I can bring it up for you. I hope this is helpful. Really, the final thoughts are this is not the end all be all I likely will be tweaking this but I wanted to share this technique with you because this technique has allowed me to write better content faster. I’d love to hear stories about me enabling better content production on your end. So send any feedback if you try this out. And as always, thank you so much for watching. Don’t forget to like, subscribe, talk to you later. Bye
Learn how AI content planning will make your content strategy more efficient and effective. AI powered content plans is the new way to plan, create, and scale your content for success. Get an AI-powered content plan right now!
– AI content planning is the new way to plan, create, and scale your content for success.
– AI helps you avoid mistakes like forgetting a call to action or not including enough images in your posts. AI also allows you to find out what’s working now so that you can keep improving it over time.
Here are the 5 steps to make a Killer AI-Powered Content Plan
1. Content Focus
Keyword research is one of the most important steps to take before you even start drafting your content. Keywords are what people type into Google when they’re searching for something, and a good keyword strategy will help you achieve higher rankings in organic search results on Google as well as other engines like Bing or Yahoo! You can use tools like Keyword Planner from Google to find out which keywords are most popular, as well as keyword ideas that you may not be using.
Keywords aren’t just for search engine optimization—they can also help you narrow down and focus your content so it is more relevant to the people viewing it. Once you have a list of keywords, you can come up with a topic for your content. Keywords are also useful when it comes to assigning tags or topics to individual posts in an RSS feed so they can be more easily found by people who subscribe the blog.
• Google Search!
• Talk to your Clients
2. Content Sources
– Subject Matter Experts: Interviews are a great way to glean valuable insights from experts in your field. Reach out to them and ask for input on the best content you can produce based on their expertise.
– Competitor Content Review: Check out what’s being shared by your competitors and see if there is anything that could be improved upon.
• Google Search for competitor content
• Record interviews with Subject Matter Experts
3. Content Production
In order to produce content that is valuable and helps you meet your goals, it’s important to start by understanding what those are. Write down the main goal of each article or blog post in clear terms as a heading. Write out what type of information will be included– such as actionable steps for readers, data-driven pieces with charts, short videos, or how-to articles– in the content type section. Write down your audience and who you want to target with each piece of content in the audience segment.
I recommend that every organization have a team member whose sole responsibility is managing all of their content production needs. This person should be tasked with creating strategies for developing and producing content, managing deadlines and publishing dates for all pieces of content, liaising with the marketing team about what type of information will be included in each piece, following up on potential opportunities for cross-promotional content with other organizations or businesses–and anything else that’s required to keep your organization relevant online.
4. Post as Draft
The Virtual Assistant can use a draft of content from Google Drive to create a post. A Virtual Assistant may be used for the following examples:
– Adding content on your site in “draft” mode without publishing it
– Optimizing existing blog posts by adding keywords, tags and links that will help them rank better when people search online
• Hired help or my own 2 hands
• Word Press
Publishing is the most important phase of content marketing. This is when you publish your posts to reach a wider audience and generate more leads or followers. Publish blog posts on platforms like Facebook, LinkedIn, Pinterest, Twitter etc., with specific targeting in mind. For instance, publish them on business-oriented social media sites for maximum exposure and for getting your blog posts in front of a specific audience.