Local SEO

What is Local SEO?

Local SEO is a targeting geographic region using digital marketing strategies.

A Local SEO campaign is utilized by brick and mortar companies that want searchers from specific geolocation (Austin for example) and tries to drive traffic to their regional store or get service calls within their service area.

Recently, our team was training for Google Ads Specialist training courses and learned the following:
50% of all local searchers who did a local search visited a store within a day! (1)
86% of customers look up the location of a Business on Google Maps (2)
78% of location-based searches result in an offline purchase (2)

Who might need a Local SEO Expert?

If your company is a national brand, that only does ecommerce but doesn’t have regional locations, Local SEO isn’t quite for you. I would recommend learning more about SEO in general.

If you are a Baker in Austin, Texas, for example, and you wanted to get more customers in the door, Local SEO would be a great choice of digital marketing strategy. While there are many ingredients to the Local SEO mix, like local link citations from Google My Business or Yelp, the crown jewel in Local SEO would be the Google Map Pack.

We have helped many local SEO clients and some of the industries that we see most commonly are: Air Conditioning, Towing, Portable Restroom Rentals, Tree Trimming, Local Medical providers and Professional B2B Service Providers.

Let me share an example with you:

Local SEO Ranking Factors

How is my local SEO presence determined?

Your Local search position depends on a few factors.
Google has, in so many words, told us that in order to have a good standing (or a spot in the Google Local Pack) you will need to have some or all of these elements in a row:

A Google My Business Page – It’s free, do you have one yet? Check out our case study on Google My Business Optimization

Good Reviews on Google My Business Page – Are customers happy with the service.

Technical SEO Elements – Schema Microdata play into this. Anyone can add their own microdata to their site, but many business owners do not that advantage of this free upgrade.

A consistent NAP (Name, Address and Phone Number) – Does your businesses name address and phone number match across the web on local citation sites? We’ve gone in greater depth in our Local Citations Blog Post.

Relevant Local Links – Local Links are great. Every time your volunteer or work with a community partner, it’s not a bad Idea to include your company site in the announcement, blog or press release. This cements your site as a community asset. Great job!

Considering a Local SEO Consultant?
You may not need a local SEO expert. Somethings can be done by yourself today for free. Here are some great resources to get you learning about Local SEO.

Moz’s Beginner’s Guide to SEO

Brian Dean’s Backlinkto

Ready to get noticed in your Local Community?


1 – Google Ads Fundamentals Training –  
Get Google Ads TraIning Here

2- junto.digital/blog/seo-stats/

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"He's knowledgeable in several areas: backlinking, local SEO, PPC, and even web development. Where clients may hire two contractors for a project, Phil can accomplish it all. His technical expertise is valuable to the group, and I look forward to learning more alongside him in years to come."

Jacob Smedley
Manager at Smedley Digital

"Phil has been a superstar to work with! He is reliable, he is driven, and he lives and breathes digital."

Natalie Athanasiadis
Founder of Ormi Media

"Phil is a great partner. He has been serving as an extension of my team for close to a year and we have been very happy working with him. We work in an extremely competitive market so the organic search gains attributed to Phil's work are both impressive in themselves, but they've also been extremely important to our organization."

Chad Stewart
Digital Marketing Manager at First Service Credit Union

"I am very happy to recommend Phil. He gave me the opportunity to work on three different projects for his clients, which I really enjoyed. He communicated each client's vision perfectly to allow me to deliver on the client's needs. I admire the passion he puts in this work and his clients; I would recommend him to any company that is in need of generating leads."

Santiago Enciso
Software Engineer at Q2

"My site was performing at around a score of 40 or 50 (out of 100) on the Google PageSpeed Insight tool, and one page in particular was only getting a 19!Within about 1 to 2 hours, he was able to get my speed up to a 92 out of 100! He even took the time to explain WHAT he was looking at, and HOW he was fixing each problem (teaching me how to fish).I would HIGHLY recommend Phil for your SEO needs, and especially for improving the speed of your site."

Kevin Young
Owner of Kyecom

"I've worked on many accounts with Phil and he's always been very helpful, going above and beyond the call of duty to make sure clients are happy. He's a master at client interaction, on-site SEO and link building. In addition, he's always bringing new ideas to the table, and is constantly striving to learn more about digital marketing."

Brandon Schroth
SEO Consultant at Nomad SEO

"He is committed to client success through SEO and PPC services. Capable of designing need Digital Marketing Projects or working as part of the team, he would be a great addition to any company's Digital Marketing Plan."

Hayim Pinson
Editor In Chief at Muscle and Brawn

"Phil is an excellent SEO and an asset to any team that I highly recommend. In my time working with Phil, I was constantly impressed with his technical SEO knowledge, his ability to implement and track strategy, as well as his skill at managing client expectations while going above and beyond to deliver results."

Leslie Ramey
SEO Solutions Consultant

"Phil came into the picture at a key moment in the development of our business at Pro Valet. He was patient, versatile, easy to work with, and never hesitated to go the extra mile so we could fully understand and tailor his services to suit our unique needs."

Santiago Ramos
Cloud Logistics Coordinator, Pro Valet Trash

"Phil is a self-training self starter. When he encounters a problem, he researches solutions and brings them to the conference table."

Alex Wise
Owner of NomadSEO

"Phil has been a great compatriot of mine in Online Marketing and is always able to find the solutions each client is seeking. He is highly proficient in SEO, Site Speed Optimization and Google Analytics reporting. I would recommend him for any marketing endeavor or to improve your websites User Experience."

Robin Mannas
Owner of Firebrothers Inc

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