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Clients Online Google Ads

How Does Google Ads Work?

Google Ads is a platform that allows site owners to bid for placement at the top of the search engine results page, in order to get more clicks/likes/subscribers/purchases.

Take a look at this Search Engine Results Page (SERPS)

All the Listings that you see with the (Ad) symbol are Google Ads and each time a searcher “clicks” on an ad, the advertiser’s credit card is billed (often in a lump sum at the end of the month).

What types of brands, sites, and companies would benefit from an AdWords Campaign?

Brands that want an instant lift in visibility can pay to get traffic quickly, as opposed to getting ranked as a content authority via Organic SEO. If you know what type of keywords your customers use to locate your product or service online, Google AdWords might be a good fit. The platform allows you to target via keywords and if you don’t know which keywords work well for you, don’t worry. Keyword research reveals your most valuable keywords.

Pay-Per-Click vs Organic Traffic? How do I know what’s best for my brand?

This is a tough question to answer. It depends on your budget, your expectations and also your market, niche or industry.

How does Google Ads work?
Thousands of companies across the web bid on millions

(perhaps billions) of keywords that customers use to describe their products and services. The companies with the most compelling and well-tailored ads win in this bidding war for the online traffic to the pages of their choice.

How does Google Ads bidding work?
Bidding is a complex relationship, but Google has laid out the factors that you will want your PPC professional to pay attention to. Google Ads is a Pay to Win system, but without the right content and guidance, you could easily waste your precious ad spend dollars. Optimizing, A/B testing and PPC best practices will increase your Quality Score.

Why do we care about our Quality Score?
Rather than overspending your competition, Google has made it easier for the seasoned PPC professional to get clicks, conversion, calls, and site visits cheaper than their competition by optimizing for a better Quality Score.

The Solution: Paying Attention To Metrics

Pay attention to the following metrics to increase your Google Ads Quality Score and increase your campaign’s performance:

Highest Bidder – Having the Highest Bid will help you get ahead.

Relevant Keywords – If you are bidding on “Tennic Shoes” you should have “Tennis Shoes” as in your Ad, Landing Page and Ad Headlines.

Best Landing Page – Is your landing page relevant to the searcher’s keywords?

CTR – Your click through rate is a good estimate of how enticing your ads are. Adjusting your Calls to Actions can yield better click through rate Many Search Engine Marketers (SEM’s) would advise you to take advantage of Google AdWords and Organic SEO strategies.

Bidding Strategy – Google Ads has many different bidding strategies to use. Are you ready to do automated bidding or is the manual approach the best bet for you?

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"He's knowledgeable in several areas: backlinking, local SEO, PPC, and even web development. Where clients may hire two contractors for a project, Phil can accomplish it all. His technical expertise is valuable to the group, and I look forward to learning more alongside him in years to come."

Jacob Smedley
Manager at Smedley Digital

"Phil has been a superstar to work with! He is reliable, he is driven, and he lives and breathes digital."

Natalie Athanasiadis
Founder of Ormi Media

"Phil is a great partner. He has been serving as an extension of my team for close to a year and we have been very happy working with him. We work in an extremely competitive market so the organic search gains attributed to Phil's work are both impressive in themselves, but they've also been extremely important to our organization."

Chad Stewart
Digital Marketing Manager at First Service Credit Union

"I am very happy to recommend Phil. He gave me the opportunity to work on three different projects for his clients, which I really enjoyed. He communicated each client's vision perfectly to allow me to deliver on the client's needs. I admire the passion he puts in this work and his clients; I would recommend him to any company that is in need of generating leads."

Santiago Enciso
Software Engineer at Q2

"My site was performing at around a score of 40 or 50 (out of 100) on the Google PageSpeed Insight tool, and one page in particular was only getting a 19!Within about 1 to 2 hours, he was able to get my speed up to a 92 out of 100! He even took the time to explain WHAT he was looking at, and HOW he was fixing each problem (teaching me how to fish).I would HIGHLY recommend Phil for your SEO needs, and especially for improving the speed of your site."

Kevin Young
Owner of Kyecom

"I've worked on many accounts with Phil and he's always been very helpful, going above and beyond the call of duty to make sure clients are happy. He's a master at client interaction, on-site SEO and link building. In addition, he's always bringing new ideas to the table, and is constantly striving to learn more about digital marketing."

Brandon Schroth
SEO Consultant at Nomad SEO

"He is committed to client success through SEO and PPC services. Capable of designing need Digital Marketing Projects or working as part of the team, he would be a great addition to any company's Digital Marketing Plan."

Hayim Pinson
Editor In Chief at Muscle and Brawn

"Phil is an excellent SEO and an asset to any team that I highly recommend. In my time working with Phil, I was constantly impressed with his technical SEO knowledge, his ability to implement and track strategy, as well as his skill at managing client expectations while going above and beyond to deliver results."

Leslie Ramey
SEO Solutions Consultant

"Phil came into the picture at a key moment in the development of our business at Pro Valet. He was patient, versatile, easy to work with, and never hesitated to go the extra mile so we could fully understand and tailor his services to suit our unique needs."

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Cloud Logistics Coordinator, Pro Valet Trash

"Phil is a self-training self starter. When he encounters a problem, he researches solutions and brings them to the conference table."

Alex Wise
Owner of NomadSEO

"Phil has been a great compatriot of mine in Online Marketing and is always able to find the solutions each client is seeking. He is highly proficient in SEO, Site Speed Optimization and Google Analytics reporting. I would recommend him for any marketing endeavor or to improve your websites User Experience."

Robin Mannas
Owner of Firebrothers Inc

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