Google Ads is a platform that allows site owners to bid for placement at the top of the search engine results page, in order to get more clicks/likes/subscribers/purchases.
All the Listings that you see with the (Ad) symbol are Google Ads and each time a searcher “clicks” on an ad, the advertiser’s credit card is billed (often in a lump sum at the end of the month).
What types of brands, sites, and companies would benefit from an AdWords Campaign?
Brands that want an instant lift in visibility can pay to get traffic quickly, as opposed to getting ranked as a content authority via Organic SEO. If you know what type of keywords your customers use to locate your product or service online, Google AdWords might be a good fit. The platform allows you to target via keywords and if you don’t know which keywords work well for you, don’t worry. Keyword research reveals your most valuable keywords.
Pay-Per-Click vs Organic Traffic? How do I know what’s best for my brand?
This is a tough question to answer. It depends on your budget, your expectations and also your market, niche or industry.
How does Google Ads work?
Thousands of companies across the web bid on millions
(perhaps billions) of keywords that customers use to describe their products and services. The companies with the most compelling and well-tailored ads win in this bidding war for the online traffic to the pages of their choice.
How does Google Ads bidding work?
Bidding is a complex relationship, but Google has laid out the factors that you will want your PPC professional to pay attention to. Google Ads is a Pay to Win system, but without the right content and guidance, you could easily waste your precious ad spend dollars. Optimizing, A/B testing and PPC best practices will increase your Quality Score.
Why do we care about our Quality Score?
Rather than overspending your competition, Google has made it easier for the seasoned PPC professional to get clicks, conversion, calls, and site visits cheaper than their competition by optimizing for a better Quality Score.
Pay attention to the following metrics to increase your Google Ads Quality Score and increase your campaign’s performance:
Highest Bidder – Having the Highest Bid will help you get ahead.
Relevant Keywords – If you are bidding on “Tennic Shoes” you should have “Tennis Shoes” as in your Ad, Landing Page and Ad Headlines.
Best Landing Page – Is your landing page relevant to the searcher’s keywords?
CTR – Your click through rate is a good estimate of how enticing your ads are. Adjusting your Calls to Actions can yield better click through rate Many Search Engine Marketers (SEM’s) would advise you to take advantage of Google AdWords and Organic SEO strategies.
Bidding Strategy – Google Ads has many different bidding strategies to use. Are you ready to do automated bidding or is the manual approach the best bet for you?
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