1. ## and *** are your best friends - use them as anchors for Jarvis to create
2. Seed initial content from competitors if you are stuck and use the rephrase
3. Use ## in conjuction with "people also ask" in your Google SERPS
4. Fill that primer field as much as possible at the start of your long form doc
5. Jarvis will spit out fake factoids - use that as a clue to use your google powers!