7 Strategies to have a KILLER Content Calendar

Most of us have these dilemma, 

“I have a lot of content ideas – but haven’t done anything about it”

“I’ve scheduled time to write content each week and when that rolls around I freeze”

“I just stop or never did content marketing because I don’t know where to start or get lost”

 

We wanna show you some strategies on how to overcome these. 

 

Strategy 1.

 

Get Perfect Positioning by knowing your Audience

This strategy was told a million times before, but knowing your audience avatars and demographics are super helpful when positioning your content. You really need to know “Who am I talking to?”. If it helps you we created this little buttons that we have saved on trello when working on content. With that you can always go back to them and that really helps because you want to explore who these people are, what their need are, and how you can help them with your content. 

Strategy 2.

 

Know the Funnel 

(Position offer in your content to support conversions)

You want to make sure that you understand the funnel and you want to understand the different types of content that work in different portions or different segments of that funnel. The funnel is a sort of assessment of someone’s awareness as they go from a complete stranger to somebody who interacts with your brand. You can check out also that video to learn more about this.

Strategy 3.

 

Beat Writer’s Block by Getting Organized

Build a Content Calendar

Establish a publish interval (realistic)

Make it as easy  as possible to produce content 

Rinse, repeat

When you sit down and write a content the idea is that you know what you’re writing about. Our strategy is to write content on Thursday, and we don’t want to wait until Thursday morning for us to figure out what we’ll write about. The way you do that is by laying out all your content on a content calendar. You’re going to establish a publishing interval, a realistic one. You got to work on an interval that you can maintain. Probably, you want to work out all the bumps. Your first few pieces of content are going to take a quite long time to get started but rinse and repeat this process. It is going to be easier and if you stick with the cadence that you can work with. Having a content calendar will help you immensely because you’re not sitting down and wondering what am I writing about today. 

Strategy 4

Get a Schedule & Stick to it – Accountability Partner / Habit Tracker App

What you probably need is an accountability partner and a habit tracker app. Habit tracker app works perfectly fine because they annoy you at a related interval and say “Hey, have you done your content this week?” An accountability partner is a little different, 90% of us are solo on these projects whether it’s a client or a personal blog or a project. Having somebody you can meet with, at a regular interval to talk about goals is really important. 

 

Strategy 5.

 

Give Google What It Wants – Don’t Ignore Video

 

Incorporating videos sounds like a lot, we’re gonna add this link to Brian Dean’s discussion video on marketing. Basically, to kick it off he starts with 82 percent of all web traffic will be video in 2022. Google has already said that they like videos. We want to share with you an old story, back when websites were all written content, web developers were complaining because they had to add visuals, infographics, photos to the content. Now all of these websites have photos and everything and now the responsibility of the web developer to create engaging content bumped up a new level and google is going to expect more and more videos. You can check out incorporating video into your content marketing in 2021 because mostly we’re not in 2010 anymore. Broadband has allowed video to be ubiquitous, we spend more of our time watching videos like this one all day, so we can consider google’s request to have video. 

 

Strategy 6. 

Interview “Pen Shy” subject matter experts 

Professionals who have the knowledge and expertise that you need typically don’t have the time. They don’t have the writing skills nor do they want to write content, nor do they want to help you write content. So what we do is record interviews with writing adverse subject matter experts. We’re going to record interviews, transcribe them and make written content. Combining our keyword research with the interviews with the subject matter experts can achieve amazing content. We encourage you to do the same, subject matter experts are typically busy professionals that don’t have time to write content. If you’re writing content that’s outside of your expertise, so interview them, get them used to being on interview. You can transcribe interviews and make that content written. 

 

Strategy 7

(Grab this book)

One Hour Content Plan

Meera Kothand

One Hour Content Plan by Meera Kothand. We certainly encourage you everyone to check this book. 

Most of us have these dilemma, 

“I have a lot of content ideas – but haven’t done anything about it”

“I’ve scheduled time to write content each week and when that rolls around I freeze”

“I just stop or never did content marketing because I don’t know where to start or get lost”

 

We wanna show you some strategies on how to overcome these. 

 

Strategy 1.

 

Get Perfect Positioning by knowing your Audience

This strategy was told a million times before, but knowing your audience avatars and demographics are super helpful when positioning your content. You really need to know “Who am I talking to?”. If it helps you we created this little buttons that we have saved on trello when working on content. With that you can always go back to them and that really helps because you want to explore who these people are, what their need are, and how you can help them with your content. 

Strategy 2.

 

Know the Funnel 

(Position offer in your content to support conversions)

You want to make sure that you understand the funnel and you want to understand the different types of content that work in different portions or different segments of that funnel. The funnel is a sort of assessment of someone’s awareness as they go from a complete stranger to somebody who interacts with your brand. You can check out also that video to learn more about this.

Strategy 3.

 

Beat Writer’s Block by Getting Organized

Build a Content Calendar

Establish a publish interval (realistic)

Make it as easy  as possible to produce content 

Rinse, repeat

When you sit down and write a content the idea is that you know what you’re writing about. Our strategy is to write content on Thursday, and we don’t want to wait until Thursday morning for us to figure out what we’ll write about. The way you do that is by laying out all your content on a content calendar. You’re going to establish a publishing interval, a realistic one. You got to work on an interval that you can maintain. Probably, you want to work out all the bumps. Your first few pieces of content are going to take a quite long time to get started but rinse and repeat this process. It is going to be easier and if you stick with the cadence that you can work with. Having a content calendar will help you immensely because you’re not sitting down and wondering what am I writing about today. 

Strategy 4

Get a Schedule & Stick to it – Accountability Partner / Habit Tracker App

What you probably need is an accountability partner and a habit tracker app. Habit tracker app works perfectly fine because they annoy you at a related interval and say “Hey, have you done your content this week?” An accountability partner is a little different, 90% of us are solo on these projects whether it’s a client or a personal blog or a project. Having somebody you can meet with, at a regular interval to talk about goals is really important. 

 

Strategy 5.

 

Give Google What It Wants – Don’t Ignore Video

 

Incorporating videos sounds like a lot, we’re gonna add this link to Brian Dean’s discussion video on marketing. Basically, to kick it off he starts with 82 percent of all web traffic will be video in 2022. Google has already said that they like videos. We want to share with you an old story, back when websites were all written content, web developers were complaining because they had to add visuals, infographics, photos to the content. Now all of these websites have photos and everything and now the responsibility of the web developer to create engaging content bumped up a new level and google is going to expect more and more videos. You can check out incorporating video into your content marketing in 2021 because mostly we’re not in 2010 anymore. Broadband has allowed video to be ubiquitous, we spend more of our time watching videos like this one all day, so we can consider google’s request to have video. 

 

Strategy 6. 

Interview “Pen Shy” subject matter experts 

Professionals who have the knowledge and expertise that you need typically don’t have the time. They don’t have the writing skills nor do they want to write content, nor do they want to help you write content. So what we do is record interviews with writing adverse subject matter experts. We’re going to record interviews, transcribe them and make written content. Combining our keyword research with the interviews with the subject matter experts can achieve amazing content. We encourage you to do the same, subject matter experts are typically busy professionals that don’t have time to write content. If you’re writing content that’s outside of your expertise, so interview them, get them used to being on interview. You can transcribe interviews and make that content written. 

 

Strategy 7

(Grab this book)

One Hour Content Plan

Meera Kothand

One Hour Content Plan by Meera Kothand. We certainly encourage you everyone to check this book. 

If you are an aspiring content creator, you may have dealt with the following dilemma: You have many ideas, but struggle to produce content on a consistent basis. 

Maybe these scenarios sound familiar:

 “I’ve scheduled time to write content each week but when that hour rolls around, I freeze.”

 “I end up giving up or don’t even try when it comes to content marketing because I don’t know where to start.”

 “I just can’t find my motivation.”

These are common blocks to creating content, but we have some simple ways to overcome them and start creating an amazing content calendar.

Know the Audience

You may have heard this advice a million times before, but it is still an important first step. Before you can start writing, you need to know who you are talking to with your content. 

Knowing your audience avatars and demographics will help position your content. We created these little buttons that we have saved on Trello to use as a reference when working on content. 

They are a reminder that when it comes to your audience, you want to understand who they are, what their needs are, and how your content can help them.  

Know the Funnel

Make sure that you understand how your content is moving your audience through a funnel and the different types of content that will work in each section of that funnel. 

By segmenting your audience this way, you are assessing a person’s brand awareness as they go from complete stranger to a person who interacts with your brand.

Check out this video about building funnels to learn more.

Get Organized and Beat Writer's Block

Organization kills writer’s block. 

 When you sit down and write a content, you should already know exactly what you are writing about. If you plan to write content on Thursday, don’t want to wait until Thursday morning to figure out what to write about. 

 Laying out all your content on a content calendar is a game changer. Establish a publishing interval and make it realistic. Work on an interval that you can maintain. 

 It will take time to work through all the bumps in the road. Your first few pieces of content are going to take a long time but keep repeating this process and it will get easier. You will get into a rhythm and improve at writing content with practice. 

 Having a content calendar will help you immensely because you’re not sitting down and wondering, “What am I writing about today?”

 You should choose topics that you are most passionate about to get started. Keep a running list of content ideas that you can add to when inspiration hits so that you always have fresh ideas to add to your calendar. 

 Adding these ideas should be an ongoing process, not just something you focus on when it’s time to write.

Get an Accountability Partner

Roughly 90% of us are working solo on projects. 

 Whether you are working for a client or on a personal project or blog, the lack of accountability can be a big stumbling block. 

 One solution for this is to get an accountability partner or a habit tracker app. Habit tracker apps work by annoying you at regular intervals to say “Hey, have you done your content this week?” 

 An accountability partner is a little different, in that you have someone to meet with regularly to talk about goals and the progress you are making. 

Find someone in your field who understands your process and hold each other accountable. Or hire a coach who specializes in accountability. 

Consider Video Creation

Incorporating videos may be an intimidating idea, but it’s worth the effort. 

 Consider Brian Dean’s discussion video on marketing. He kicks it off by forecasting that 82% of all web traffic will be video in 2022. Google has already said that it likes videos, so this prediction makes sense. 

 And think about this: Back when websites were all written content, some web developers were resistant to adding visuals, infographics and photos to their content. Today every website you visit has these elements. 

 We aren’t in 2010 anymore. Broadband has made it so that videos are more widely accessible. Videos are everywhere and a lot of us spend our time watching videos. 

 It is still expected that web developers will create content that is engaging and evolves over time. Right now, that means including more videos. 

Interview Subject Matter Experts - Stop asking them for Content

Professionals who have the knowledge and expertise that you need may not have the time or the writing skills to regularly create content covering their areas of expertise. 

You may be able to get one of these experts to sit down with you and talk about areas of interest. Record the interviews with them, transcribe it and combine it with keyword research for awesome written content.

 Seek out these busy professionals who typically don’t have time to write content and see if you can get a meeting. This is especially helpful if you are writing content that’s outside of your expertise.

 Most people like to talk about their areas of expertise and you can learn something new while getting some great material to use to create content. 

Grab this Book

 

The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells, by

Meera Kothand offers additional in-depth advice for developing your content calendar.

I highly recommend this book because it forced me to get even more structured with my ccontent creation goals.

After working in SEO for so long, my content creation plan needed a fresh outlook and I am so thankful that I found this book online!

Conclusion

Much of this post is to point out that preplanning and scheduling is just as important as content creation.

Content Editing and Planning doesn’t need to be a chose. Use the steps above to systematize and create amazing content this year.

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