Remote work seems like a dream come true when you don’t want to get out of your pajamas, but without the structure a physical office provides, it can be a nightmare. Whether you’re gearing up for school vacation with the kids or are one of the thousands of Americans self-isolating to stay healthy, these five tips will make working from home a little bit easier.
But that was well before talks of quarantine and self isolation.
For the first time, thousands of Americans will start working from home and some of them may find that it’s tougher than they imagined.
We have added some work from home tips and we are also joined by a few of my colleagues who have provided awesome answers to my “all call” for remote / work from home tips – thank you to all my guests!
1. Create a Comfortable Office Space
If your home office isn’t comfortable, it’s tempting to gravitate to spaces that are. The next thing you know, you’re binge-watching the latest drama in the family room, and your goals for the day are fading fast.
Create a space that you don’t normally use, if possible. Even if you have a desk and computer, try completely remaking your guest room into an office.
Workspaces that are cozy and well-organized encourage you to stay put and focus. You’ll need an ergonomic chair, a spacious desk, and décor to call your own. If you spend long hours sitting, consider adding a portable standing desk to an existing solid surface. Keep the receipts for whatever you buy that helps you work from home. Tax deductions could save you hundreds.
2. Stick to Your Regular Routine (Or Create a new One)
Create some structure for your week and from that, your day based around your top priorities and your natural strengths and flow.
Una Doyle, Business Strategist & Mindset Coach for Creatives at CreativeFlow
The boundaries between work and play can blur when there are no cues to separate the two. The sight and sounds of the office are what keep our day on track.
Set up a morning routine that helps you take care of your well-being, plan out your day, and transition with intention into your workday.
At home, you can simulate the effect by sticking to your normal routine. Take a shower, wear your regular work clothes, and brew your morning coffee as usual — then walk into your home office at the same time you’d regularly get to work. Setting goals for the day helps.
Set specific hours for ‘work.’ This will help you stay structured and productive while minimizing distractions.
When break times roll around, take them as scheduled. Don’t eat at your desk. Instead, have a hearty lunch — and then join a group chat with co-workers to stay on top of developments at work while maintaining social connections.
3. Limit Distractions
Set times where you have to work and not get distracted. Think about turning your notifications off so you don’t get sidetracked and end up reading a news article you found on Facebook all-day.
If you’re used to working in a noisy environment, white noise like background music can help you relax, but turn off the television or close your office door if your children are home. Silence your phone unless you need it to do your job, and let the people around you know you need alone-time to concentrate. They love you, and they’ll understand.
Separate your work and living spaces, take a walk outside when needed, turn the TV off, and turn some ambient music on.
All you need to work from home is a computer, but there are intangible benefits to an office that are tough to replicate.
If you are someone that is struggling to work from home, likely you feed off the energy of working in a group setting. To achieve the same synergy of teamwork have frequent phone or video conference calls with co-workers. It will help boost your morale and keep in better communication and contact with everyone.
Enter tech like Pomodoro — it’s a break time app that keeps you on task — and Focusmate — it functions as a virtual office community, helping you plan and meet goals. If this is the first time you’ve worked at home, they’re invaluable.
Get ergonomic: Figure out ways to stand while you work. If you don’t have an external monitor, set your laptop at the right height.
Stay connected: I use remote co-working sessions like Focusmate so I don’t feel alone. It really helps with the accountability and focus.
Work doesn’t define you no matter where it’s done. Even if social distancing is nixing group get-togethers, you can still connect with family and friends online and enjoy things like regular exercise outdoors. Remote work is not an excuse to become a workaholic — mind the boundaries between being productive and overdoing it. Keep your private life separate.
Without restaurants to go to, it’s also a great time to brush off your cookbooks and spend more time in the kitchen cooking nutritious meals. Make double batches to cover lunches and share recipes with co-workers. It’s a win-win.
6. When You are Stuck – Don’t Spin your Wheels!
Everyone hits a brick wall sometimes on a project, regardless of where you are working. It’s important to identify when you are spinning your wheels and “switch tasking”.
I am a big fan of walks throughout the day to the mailbox or anywhere that allows me to take a moment and it seems I’m not the only one!
Use varied work “modes.” When I’m at the office, I can sit and work at my 1) desk, no music, 2) with music 3) stand instead of sit 4) take a work call in a meeting room 5) go for a walk during a 1:1, etc… These varied work conditions keep the day from getting stale, and it’s a level deeper than your typical “mix things up,” WFH mantra.
Patrick Mackie, Digital Marketing Consultant at Rebrolious
Working from home can be challenging, but more than 40 percent of Americans already do it successfully at least some of the time, and the trend is rising. It takes some adjustment, and taking care of yourself is essential, but you can be just as productive at home as in an office, and the flexibility is rewarding.
Need Digital Marketing help for your busienss or brand?
You’ve just written an amazing Blog post and you are ready to share it with the world. Just one problem! You forget to get some images for your killer piece of blog content or cornerstone content. Fear not dear reader, We’ve been doing web development for years and we want to share with you the most reliably high-quality stock image sites for your sites.
The Top Free Stock Photography Sites used by TopSailDigital:
Quick Disclaimer – This is my personal opinion, there are no offical awards being handed out. You may have different favorite podcasts, thats ok too
SEO and Digital Marketing can feel like an echo chamber at times, and for a while, I shut myself off to the noise. There are many “experts” in this field who parrot the opinions of more advanced SEOs without adding their own spin or perspective. You won’t find that here. Check out these great podcasts for their content quality, amazing guests and the helpfulness of their advice (actionable!)
Our Favorite SEO and Digital Marketing Podcasts
Experts on the Wire
Why We like Experts on the Wire This is my first true Digital Marketing Podcast and I have watched Dan’s Podcasting develop since he started a few years back. He’s managed to get some top tier SEO talent on his show as well as super insightful guests that I have never heard of. Check the show notes for the topic of the podcast to see if it’s something you can utilize, because he has many episodes to choose from.
Why We Like Authority Hacker Mark and Gael of Authority Hackers are very intelligent Affiliate Marketers. Also, they are process oriented, like me. I can always use new tips to keep my systems in place and running smoothly. The show is not brand new by any respect and their awesome catalog will have your listening for a while.
Here are a few that are worth mentioning but aren’t included above for one reason of another.
Why We Like Keywords Everywhere Keywords Everywhere is a great SEO tool and The Keywords Everyuwhere was a great but short lived podcast! I can’t give it a full endorsement becasue there was only 5 or 6 Episodes. Those Episodes are still quite good! If anyone is listening, Please Consider bringing this back!
Why We Like Web Equity This is techinically not an SEO podcast but is a super interesting look on how to develop, maintain and eventually sell your own sites. Juctin and Ace are master website portfolio advisors and dig into the fine art of running more than one online business at once!
Imagine that your car has broken down in front of your home. After frantic Googling, you have found the issue. There are hundreds of YouTube videos online that can assist you with nearly every aspect of car repair. But do you have the time, technical skills, dexterity and, frankly, the elbow grease to tackle a project like this?
Search Engine Optimization, like
car mechanics, deals with many moving parts and there is a certain barrier to
entry if you are on the other side of the fence, looking to develop your
brand’s digital marketing presence. In both car mechanics and SEO, you can dive
in yourself or hire a professional.
Here we arrive to our age-old
question: Does your company or brand need an internal SEO Team or is hiring an
SEO agency a better decision? What about a Freelancer? Each choice has distinct
advantages and disadvantages, making the decision quite difficult.
We, as SEO professionals, have
worked in many different settings and we’ve tapped into that knowledge as well
as discussions on the web to compile this information.
In-house SEO Teams
An internal SEO team is just that — it’s a group within your
organization that’s dedicated exclusively to developing your unique digital
marketing strategy. Win or lose, it’s all in your court, and that has some pros
Advantages of In house Digital Marketing Teams:
They’re right next door.
Digital marketing is changing at exponential speeds. Your
business needs to keep pace to be successful. With an in-house SEO team, you
can shift focus on a dime without waiting for an agency to catch up to your
needs. Walk down the hall for a quick confab — no appointments or out of office
meetings are necessary.
They understand your brand.
No one knows the nuances of your brand better than the
people closest to it. Use their knowledge to your advantage while maintaining
oversight over content creation.
You have internal support.
Businesses have singular missions but many moving parts. The
more your product development, IT and SEO teams support each other; the more
unified your long-term digital marketing strategy will be.
Your needs are the only ones that matter.
Why wonder if the agency you hired is giving priority to the
competition’s account when you can get individual attention from in-house
staff. No one will be a better advocate for your success than the people who
share in it.
Disadvantages of In House Teams:
Developing the right team takes time and know-how.
Growing an SEO team is playing a waiting game. You can start
hiring today, but do you have the expertise necessary to choose the best
candidates? Do you understand what makes or breaks SEO? Bringing in the right
talent is no small feat, and when you make mistakes, your needs wait. Can they
It isn’t cheap.
Assigning ad hoc SEO projects to staff who are neither
skilled nor motivated enough to give them the attention they deserve doesn’t
cut it in today’s ultra-competitive business environment. But creating a
dedicated SEO team means more people on the payroll, and it requires a permanent
Getting everyone on board is a challenge.
Allocating resources to creating an in-house SEO team can
seem like a snub to existing staff who may not grasp the value of digital
marketing. You’ll need to educate employees across the board about the value of
SEO and create a culture of cooperation between departments. It doesn’t happen
SEO agencies are private digital marketing firms. Can hiring
one be a better choice than going it alone?
Advantages of SEO Agencies
Agencies offer comprehensive solutions.
It takes more than SEO to drive traffic to your website — it
takes a complete digital marketing plan.
Agencies are independent. They can audit your current strategy and
create measurable goals based on hard data. They never lose sight of the big
Progress is monitored, and approaches that don’t work are
revamped or replaced. From website design and content creation, agencies offer
one-stop solutions to building better brand awareness.
They’re staffed by experts.
It can take months — even years — to build a well-qualified
in-house SEO team, but agencies are staffed with well-seasoned professionals
ready to work for you on day one. They hire people who bring experience and the
right tools to the table. You benefit from their diverse skill sets without
Services are scalable.
Agencies can tackle one project at a time or work on a
contractual basis. Use only the services you need. Hiring an agency costs more
per hour than paying in-house staff, but there are no offices, equipment or
employee benefits to pay for. Its scalability can make it a more affordable
Disadvantages of SEO Agencies
It can be a time suck.
Your business is unique, and you want to keep it that way.
So you’ll need to invest time in helping agency staff learn more about your
company’s mission and culture. That means plenty of meetings, e-mails and phone
Their time isn’t exclusively yours.
Agencies make money based on the number of clients they
serve. They divide their time among a range of accounts. When crunch season
comes, will they devote the necessary resources to your needs, or focus on a
more lucrative account belonging to your competitor?
SEO freelancers are self-employed individuals with top-tier digital marketing skills. It’s like hiring an agency of one, and it could be a good fit for your needs. Why?
Advantages of hiring an SEO Freelancing
It’s a bargain.
Competition among freelancers is stiff and overhead is
minimal, so rates tend to be lower. Among the three ways to approach SEO
planning, it’s usually the cheapest option.
There’s no job too small.
Freelancers are more likely to see small projects as worth
their time. They won’t insist on binding contracts or large volumes of work to
take you on as a client. Like agencies, services are scalable — pay only for
what you need.
The best individuals are on your side.
Do you need an SEO strategy for two entirely different
product lines? Working with freelancers allow you to choose the most
experienced individuals for each project.
Disadvantages of SEO Freelancers
Juggling projects by the hour is time-consuming.
Most freelancers work by the hour. That makes it easy to
refine your budget, but planning and tracking several hourly projects
concurrently is challenging. In-person meetings are rare, but reading and
responding to email will take up a chunk of your day.
Learning your company culture takes time.
As individuals, freelancers can learn about your company
quickly — but only if they have time. It’s not unusual for them to be working
on dozens of projects simultaneously to make ends meet. You won’t always be at
the top of their list.
Whether you opt to keep SEO in the family or go with outside
experts, certain skills make some digital marketers more successful than
Choose people with curiosity. If they’re not nosy about what
you do, you’re more likely to get a generic SEO strategy instead of the
laser-focused plan you want.
Go with pros who are up to date on the latest in digital
marketing technology. The online environment changes quickly. A freelancer
working on Windows Vista may not be the best choice.
Finally, find mavericks willing to take chances. In this world, it’s nothing ventured, nothing gained. Staying atop your field requires taking thoughtful, calculated risks.
Google Analytics is great for Digital Marketers, but I have had many Digital Marketers and Business owners ask “What do I need to pay attention to in Google Analytics?”
I consider my Google Analytics data to be my “Holy Grail” of interactions that users take on my site.
What is Google
Analytics and Why do we care?
For me, Google Analytics is my “source of truth” where I can
see just exactly how my site is performing.
Basically, Google Analytics is a suite of tools that allows
you to track the ways that visitors interact with your site.
Did my client’s site have an increase in traffic in March? Well, it’s my job as a Digital Analyst to figure out what factors contributed to this increase.
You will need a foundation in Google Analytics to interpret
this data. Hopefully, my guide will lessen the learning curve of Google
Analytics and you can get started on interpreting this data in a meaningful way
sooner, rather than later.
Again, why do we
It’s highly configurable, allowing you to adjust the types
of data you gather and allows you to make informed decisions about content that
may or may not resonate with your visitors!
With all this data, you can change the date ranges and
anticipate seasonality as you see trends. If you sell products or book services
on the site, you can track how many people start on the site vs how many
actually book (called your Conversion Rate). What you do with this powerful
data is up to you!
Overview of Google Analytics
I’m almost positive that you have taken the Fundamentals of
Google Analytics in the Google Academy and if not, maybe consider that as a
But if you have completed the Fundamentals of Google
Analytics and you still aren’t sure what the heck is going on… it’s ok, you
I want you to understand 3 concepts that make Google Analytics valuable: Metrics, Sources, and Goals.
If you can understand these concepts by the end of this article,
my job is done.
We are going to do a brief installation guide and then get
into these 3 key elements.
Getting Started with
Google Analytics Installation
Skip this part if
you have your Google Analytics tag already installed on your site.
You will need to have your site up and running for us to add
the Unique Google Tracking ID. I know this sounds scary, but the person who
helped you build your site will know exactly where this belongs.
Simply copy/paste the code snippet onto the site. The blue
highlighted text the Google Analytics code and the red part is the unique part
of the code (which I have blocked).
This code belongs in the <head> of your site.
For WordPress, please use a child theme and add it by going
to Appearance – Editor and adding it to the Header.php part of the page.
There’s a countless guide online to help you with this, so don’t worry if you
get stuck., Just Google it!
After this step, we can begin to see traffic.
Go ahead and check to see if you can see
yourself in Realtime – Overview. If you are on your homepage in a browser, you
should see something like this:
If so, congratulations! You’ve installed
Google Analytics and we can move on to discussions the Metrics that Matter in
Digging into Google
The greatest part of Google Analytics is
that we can begin segmenting our traffic to see which marketing efforts are
paying off or where we have the biggest opportunities for growth.
My favorite tab for this is the Reporting –
Acquisition – All Traffic – Channels.
You can see all this cool data and more
once you get in, but you will want to give it time for the data to be
collected. Google Analytics will only capture data while the code we installed
is live, so give it some time.
Sources in Google Analytics
(mostly) does a great job of organizing our traffic into a few sources. When we
view these sources, we get an idea of how our users reached our site. Here’s a
breakdown of our sources.
Organic – Did this user arrive on your site via a Search Engine like Google, Bing or Yahoo? Then the session will be in the Organic category.
Direct – Direct Traffic is when a user lands on your page by typing in your URL into their search bar or maybe they had the page bookmarked. While editing your own site, your sessions will appear in the Direct traffic category. I recommend Filtering out your own IP Address in Google Analytics too.
Paid – If you are utilizing Paid Traffic campaigns like Google Ads, you will see those users and sessions in this category.
Referral – When a user or a session is taken from a site you don’t own to your own site by clicking on a link, it will be reported here.
Social – Pinterest, Linkedin, Facebook, Instagram, and other social media visits will be listed here.
(Other) – Sometimes, Google Analytics doesn’t understand how users get to your site. This is unfortunate but we can help Google out by utilizing the URL builder.
As we said above, Not
all sources carry over, which creates some confusion within Google Analytics.
When configuring PPC or Email campaigns, I recommend using the Google URL
Builder. We are going to have a separate blog post on Why Use the Google URL
Builder very soon.
Metrics that Matter in Google Analytics
Users – Each Person that visits your site will be
counted as a unique user. Think of this as your visitor count.
– This is an indication of how many
new people are landing on your site. Your past Users aren’t counted here, so
checking this out can give you an idea of overall organic growth!
Sessions – If a User lands on your site
multiple times in a period, they will be counted as 1 User. But each visit will
be counted as Session. Think of sessions as a unique hit, regards of if it was
a returning user or a fresh face on your site.
Rate – This is a % of how many
users left your site after only viewing one page. Let’s be clear: A Greater %
is Bad. A high bounce rate means that people are leaving without checking out
more on your site.
Session – How many pages your
visitors check out (on average) while they are on the site.
Session Duration – How long did
sessions last on your site? More minutes and seconds are better than less. We
want users to be engaged and read more.
Goals in Google Analytics
step out of the Digital Marketing world for a minute. Most of my conversation
with my clients is about how to bridge the gap between the “real world” and the
way I contribute to a customer’s bottom line is through creating Goals in
Google Analytics that correspond with their Key Performance Indicators (Called KPIs).
If my client makes money by selling concert tickets, It’s my job as their Digital Marketer to create Goals in Google Analytics that “count” the number of Ticket Sales. That way when a Concert Ticket is sold, our Google Analytics dashboard counts that KPI interaction as a “hit” and Phil can make an ROI argument that our Digital Marketing efforts contributed X ticket sales last month.
love increasing a site’s traffic, but my clients cannot take their Organic
Traffic increases to the bank and pay their employees.
With Google Analytics Goal Tracking and Reporting, my clients get a clear idea of how many leads/sales/sign-ups or whatever they’d like I am generating per month.
My weapon of choice for reporting is Google Data Studio. We
are going into Google Data Studio dashboards setups in a later blog post – stay
tuned for that!
Interpreting your Google Analytics Data
Now we understand Metrics, Sources and Goals, let’s talk
about how to interpret this data.
Here’s where the rubber meets the road, as far as Digital
Marketing Skills sets.
Can you turn the numbers that you see into your Google
Analytics dashboard into meaningful recommendations and observations?
Honestly, this is the toughest part of my job. If I cannot
articulate WHY our organic traffic is down, then I’m not able to offer
recommendations or avoiding those Web Marketing activities that cause our
traffic to increase or drop.
This will become more familiar as you create, review and deliver reporting to your clients, but here are a few tips I can provide that helped me:
Talk with your clients and understand the historical context of the data.
EG: If traffic was down in March, ask questions: “Did we not do an email campaign in March vs Feb or April?”
Look at larger data sets
Sometimes you just have a bad week, I prefer to look at months.
This gets away from “sample size” problems
Understand your site’s seasonality
It’s almost universal that December traffic is poor. But there are seasonal factors that affect your site’s traffic and you must be able to explain that to your client. Looking at your data Year over Year can help reveal seasonality trends.
I love dropping all this session, user and engagement data into tables in Data Studio.
Use the Google URL Builder
The URL Builder will help you categorize the source and mediums of your traffic, and get away from Direct and (Other) traffic Sources
I hope that this post helps you understand how important and
powerful your Google Analytics data is for you and your clients.
Reach out if you have any questions or comments on this
article. If not, get out there and make that Google Analytics data meaningful!
If you have been in Digital Marketing for any amount of time, you know the importance of Link Development for your website.
Links are viewed as a “vote of confidence” for your website in Google’s Eyes and Digital Marketers have leveraged content marketing to get more of those valuable links.
In 2019, the game is tougher than it’s ever been, and smart Webmasters are tired of seeing the same old emails requesting a guest post.
I’d like to share a few tips that I have used to make connections with awesome content providers across the web in hopes that your email Outreach levels up to provide steady, relevant links to your site.
We will not be talking about the types of links or link building strategy or link prospecting today – but rather how to make the best 1st impression on your email outreach.
Here’s what I would like to share with you:
•Offer Value •Be Likeable •Use External Validation if Possible •Use Unique Emails – No boilerplate emails •Impactful Subject Lines •Nurture the Relationship •Send a Follow Up – Don’t Call it a Follow Up •Bonus: Reciprocity
Offer Value in your Content Pitches
We don’t send emails to say “hello” or have a courtesy social call. We email to offer advice, content or something of value. Nine times out of ten, an email is a request for something or assigning an action item to someone. But how do you convince a stranger from the internet that you got what it takes to provide killer content in a sea of content pitches? Provide real Value.
Now I must be frank here, you need to have top notch content. Original, Unique and Passionate is the name of the game. If your content is the same as your competitor’s, this will not work. Take time to craft the content (or at least the pitches for your content and write this stellar content later).
If you cannot provide 3 content pitches that are dynamite and super relevant to the website that you are reaching out to, step back and develop your content pitches.
I like to provide webmasters with 3 possible content pitches that are SUPER relevant to their audience. Take time to understand the audience, the site and then it will be clearer what type of content pitches to furnish.
If the content pitches that you create don’t strike this webmaster/editor like lightning, then consider if your content pitches aren’t specific enough for your prospects. Relevancy is crucial.
Be Likeable – Common Courtesy and Charm
In the digital world, much of the emotional context for human interaction is stripped away. Without these emotional cues, it’s very easy to sound like a bully, a jerk or just unpleasant.
The outreach psychology I began using stemmed from my days as a sales associate. In those days, I had heard time and time again that “People want to buy from their friends”.
Up until this point I hadn’t applied this to my outreach, but it’s very much the same idea of a buyer and seller relationship.
You, as the content marketer, are selling your content to the buyer and it’s in your best interest to be likable. Finding a common interest is crucial.
If you are doing prospecting in a field where you cannot identify common interests between yourself and the people of the industry, you might be in the wrong industry!
Bloggers love to embellish their sites with the things they love. Take your time to listen (or read rather). The best salespeople practice active listening and perhaps it’s time to bring that into your own outreach.
Use External Validation – Boast a Little!
Everyone wants to bet on a winning horse. Once you get some great links, it becomes easier to cite experience or victories that are relevant to the content that you are pitching.
Listing the publications that you have contributed to provides a great track record for you to cite later. Establishing authority and trust will help you out immensely.
Heck, it doesn’t even need to be link building related.
• Have you volunteered in a community program related to your industry? Put that in! • Have you done some public speaking or led a community discussion on the subject matter? Add it!
Get creative and find a way to cite past experiences or contributions to establish that you are an authority and capable of creating value online. Use Unique Emails – No Boiler Plate or Cookie Cutter Emails
I was under the illusion that copy/pasted the same walls of text and sending it off to webmasters all over the web was more efficient. But if your copy/pasted outreach emails get 0 responses, it is truly a wasted effort.
The realization hit me that these webmasters see hundreds of emails each week that do not project a personality or show minimal attempts of personalization. Don’t join the ranks of the discard email majority! It’s easy to slap a bunch of emails into a mass emailer and “fire and forget” but impersonal email outreach is easily noticed. Save yourself the heartache – Get Personal!
Impactful Subject Lines
A subject line is the first impression. Be sure to dazzle and delight. A copy/pasted Outreach email often has a lack-luster subject line. Webmasters can see right through this.
Tell me which do you think is a better headline (imagine I was pitching this very article to a content source):
• “Email Outreach Tips for Digital Marketers” • “8 High Impact Email Outreach Tips for Digital Marketers”
Yes, it’s a loaded question, but it’s the same content – just in a different packaging. Use numbers, adjectives, and hooks to get attention. Tailor the subject lines to the content source and Get Creative!
If you are responding to a particular query, like a HARO request, be sure to let the reader know that you can answer their query with a super relevant subject line.
EG: If a HARO query is asking for Cosmetic Experts to discuss the impacts of Vitamin C on Skincare, I would structure my headline like:
• “3 Ways Vitamin C Supplements Provide Radiant Skin”
You get what I mean. It’s Problem-Solution structuring. They have a problem or a question provide the answer in your Impactful Subject Line.
Nurture the Relationship
If you are dead-set on a particular website or content marketing opportunity, it’s not a bad idea to “lurk” a little bit prior to sending your outreach.
Engage with them in the comment section, find them on Linkedin or engage/share their content on Social Media.
That way when you start pitching content, you have laid the foundation of the relationship previously.
Send a Follow Up – But Don’t call it a Follow Up
Most email outreach attempts won’t get a response. It’s a simple fact, even if you follow all the steps I have highlighted in this article, you may get a null response.
It’s ok to reach out again, but do not call it a “follow up”. Diving into the psychology a bit, using the word “follow up” implies that your reader or content opportunity failed to read or register your 1st request.
Remember, we want to be nice and helpful, so attempting to invoke a sense of guilt for the content source is counterproductive.
After reaching out again, if there’s no response, feel free to email someone else within the organization.
And my final secret: I reach out to people all day, and many of them don’t get paid to care about me or my success. But I have seen such an increase in positive responses when I include the phrase (or something very similar):
“Please reach out to me if I can assist in any way”
See what I did there? I am asking for a favor or expediting a due date or something. But this is simple human psychology at work. Reciprocity is innately human and we shouldn’t forget that there is a human on the other side of that screen, and how it feels to be appreciated and reciprocated.
I hope you’ve gotten new ideas to supercharge your email outreach program. Feel free to reach out to me using the form below if you need help with your Digital Marketing Campaign or to ask any follow up questions.