Helping a Regional Credit Union

Increase Monthly Loan Applications 111%

The Challenge:

Hometown heroes, but no Web Visibility

First Service Credit Union is a 10 location credit union in Houston, Texas with over $700M in assets. Unfortunately, their local organic search visibility was didn’t allow members in the community to find the credit union easily.

We partnered with the Marketing Team at FSCU to lay out a plan of success but we had to get organized & strategize!

The site also had technical SEO issues hurting their overall rankings and conversions (new customers and new loans).

Before our work commenced, they were less than 30 new membership applications per month from organic search.

The Solution:

Content Coaching & Technical SEO

After a thorough SEO audit, we resolved their most pressing technical SEO issues holding them back. With so many locations and nobody on staff with the expertise or man hours to fix these issues, they’d never have been resolved without Top Sail Digital’s help.

Fixing the technical issues also dramatically boosted conversion rates, meaning a higher percentage of the site’s visitors either applied for membership or a loan.

Top Sail Digital also provided First Service Credit Union with keyword research and content coaching. The content we created together not only resonated with their target audience, but also ranked well in Google, driving evergreen traffic to their site long after publication.

And to top it all off, we created an opt-in strategy with the content to turn those clicks into customers.

The Results

1 %

More Membership Applications

During the course of our campaign, Top Sail Digital increased the client’s monthly membership applications by 897%

1 %

More Loan Applications

Top Sail Digital also helped First Service Credit Union increase their monthly loan applications by a whopping 111%

1 %

More Organic Traffic on Site

Lastly, we increased their monthly organic traffic by 60%, increasing the credit union’s search visibility and consistently driving new memberships.

Through targetted content creation and coordinating our topics to match what searchers in the local Houston area, we were able to significantly increase their membership applications.

There’s no secret to success. Content Creation and Organic Growth are fundamental for site growth. If we can help your site get more attention on a local or nation stage, contact us today.

Phil is an excellent SEO and an asset to any team that I highly recommend. In my time working with Phil, I was constantly impressed with his technical SEO knowledge, his ability to implement and track strategy, as well as his skill at managing client expectations while going above and beyond to deliver results.

Leslie RameySEO Solutions Consultant

“Phil has been a superstar to work with! He is reliable, he is driven, and he lives and breathes digital."

Natalie AthanasiadisFounder of Ormi Media

Phil is a self-training self starter. When he encounters a problem, he researches solutions and brings them to the conference table.

Alex WiseOwner of NomadSEO

Phil has been a great compatriot of mine in Online Marketing and is always able to find the solutions each client is seeking. He is highly proficient in SEO, Site Speed Optimization and Google Analytics reporting. I would recommend him for any marketing endeavor or to improve your websites User Experience.

Robin MannasOwner of Firebrothers Inc

My site was performing at around a score of 40 or 50 (out of 100) on the Google PageSpeed Insight tool, and one page in particular was only getting a 19! Within about 1 to 2 hours, he was able to get my speed up to a 92 out of 100! He even took the time to explain WHAT he was looking at, and HOW he was fixing each problem (teaching me how to fish). I would HIGHLY recommend Phil for your SEO needs, and especially for improving the speed of your site.

Kevin YoungOwner of Kyecom

I am very happy to recommend Phil. He gave me the opportunity to work on three different projects for his clients, which I really enjoyed. He communicated each client's vision perfectly to allow me to deliver on the client's needs. I admire the passion he puts in this work and his clients; I would recommend him to any company that is in need of generating leads.

Santiago EncisoSoftware Engineer at Q2

Phil is a great partner. He has been serving as an extension of my team for close to a year and we have been very happy working with him. We work in an extremely competitive market so the organic search gains attributed to Phil's work are both impressive in themselves, but they've also been extremely important to our organization.

Chad StewartDigital Marketing Manager at First Service Credit Union

I've worked on many accounts with Phil and he's always been very helpful, going above and beyond the call of duty to make sure clients are happy. He's a master at client interaction, on-site SEO and link building. In addition, he's always bringing new ideas to the table, and is constantly striving to learn more about digital marketing.

Brandon SchrothSEO Consultant at Nomad SEO

He is committed to client success through SEO and PPC services. Capable of designing need Digital Marketing Projects or working as part of the team, he would be a great addition to any company's Digital Marketing Plan.

Hayim PinsonEditor In Chief at Muscle and Brawn

The day Phil joined my team, I was pretty excited. I had been part of his recruitment process and could see great potential and capabilities. He did not let me down. From his initial position to his current, Phil always applied himself to the fullest and made sure that everything he did was at an 'all or nothing' level.

Doreen BrownOwner & Founder of Let's Get Visible

He's knowledgeable in several areas: backlinking, local SEO, PPC, and even web development. Where clients may hire two contractors for a project, Phil can accomplish it all. His technical expertise is valuable to the group, and I look forward to learning more alongside him in years to come.

Jacob SmedleyManager at Smedley Digital

Phil came into the picture at a key moment in the development of our business at Pro Valet. He was patient, versatile, easy to work with, and never hesitated to go the extra mile so we could fully understand and tailor his services to suit our unique needs.

Santiago RamosCloud Logistics Coordinator, Pro Valet Trash