Helping a billion dollar b2B SaaS company

Increase Conversions 311%, Decrease Cost Per conversion 60.7%

The Challenge:

Overpaying for conversions without tracking ROI

The client (who asked to remain anonymous) was spending far too much across all channels without tracking the return on investment.

Between Google Ads, SEO and countless social channels, the client was blowing through adspend without accurately tracking ROI.

Their frivolous spending lead to overpriced leads and a ton of wasted money.

They knew driving conversions with PPC/SEO was important, but they were stretched too thin to give these channels the attention they needed. 

The Solution:

Accurate Reporting & Optimized Google Ads Campaigns

We started with a custom Google Data Studio report to see where the client was getting their best opportunities.


Comparing the conversions to ad spend we learn much they were paying for each conversion. The report also showed areas of weakness in their digital strategy we needed to eliminate.

Our reporting gave us the road map and we set to task on the following:

  • Fresh Keyword Research
  • New, Handwritten Google Ad Copy
  • Landing Page Optimization

After keyword optimization and creating new landing pages, our new handwritten ads raised quality scores and conversion rate optimization. We saw some insane results.

The Results

1 %
Increase in total conversions

During the course of our campaign, TopSailDigital increased the client’s conversions by more than 4x

1 %
Increase in Conversion Rate

Their top landing pages were capturing 49% more people than prior to working with Top Sail Digital

1 %
Decrease in Cost per Conversion

Best of all, we slashed their cost per conversion by 60%, which helped them profitably scale their campaigns.

From our Google Ads Optimization, we saw a dramatic increase in conversions and conversion rate, while driving conversion cost down. These results are consistent with Google’s advice on Ad Quality Scores, a powerful Google Ads metric used for bidding and ranking purposes.

Through keyword research, ad/landing page optimization, we helped our client reach new members, raise brand awareness, and share content that cements them as an authority in their online space. 

Phil is an excellent SEO and an asset to any team that I highly recommend. In my time working with Phil, I was constantly impressed with his technical SEO knowledge, his ability to implement and track strategy, as well as his skill at managing client expectations while going above and beyond to deliver results.
Leslie RameySEO Solutions Consultant
Leslie Ramey
“Phil has been a superstar to work with! He is reliable, he is driven, and he lives and breathes digital."
Natalie AthanasiadisFounder of Ormi Media
Natalie Athanasiadis
Phil is a self-training self starter. When he encounters a problem, he researches solutions and brings them to the conference table.
Alex WiseOwner of NomadSEO
Alex Wise
Phil has been a great compatriot of mine in Online Marketing and is always able to find the solutions each client is seeking. He is highly proficient in SEO, Site Speed Optimization and Google Analytics reporting. I would recommend him for any marketing endeavor or to improve your websites User Experience.
Robin MannasOwner of Firebrothers Inc
Robin Mannas
My site was performing at around a score of 40 or 50 (out of 100) on the Google PageSpeed Insight tool, and one page in particular was only getting a 19! Within about 1 to 2 hours, he was able to get my speed up to a 92 out of 100! He even took the time to explain WHAT he was looking at, and HOW he was fixing each problem (teaching me how to fish). I would HIGHLY recommend Phil for your SEO needs, and especially for improving the speed of your site.
Kevin YoungOwner of Kyecom
Kevin Young
I am very happy to recommend Phil. He gave me the opportunity to work on three different projects for his clients, which I really enjoyed. He communicated each client's vision perfectly to allow me to deliver on the client's needs. I admire the passion he puts in this work and his clients; I would recommend him to any company that is in need of generating leads.
Santiago EncisoSoftware Engineer at Q2
Santiago Enciso
Phil is a great partner. He has been serving as an extension of my team for close to a year and we have been very happy working with him. We work in an extremely competitive market so the organic search gains attributed to Phil's work are both impressive in themselves, but they've also been extremely important to our organization.
Chad StewartDigital Marketing Manager at First Service Credit Union
Chad Stewart
I've worked on many accounts with Phil and he's always been very helpful, going above and beyond the call of duty to make sure clients are happy. He's a master at client interaction, on-site SEO and link building. In addition, he's always bringing new ideas to the table, and is constantly striving to learn more about digital marketing.
Brandon SchrothSEO Consultant at Nomad SEO
Brandon Schroth
He is committed to client success through SEO and PPC services. Capable of designing need Digital Marketing Projects or working as part of the team, he would be a great addition to any company's Digital Marketing Plan.
Hayim PinsonEditor In Chief at Muscle and Brawn
Hayim Pinson
The day Phil joined my team, I was pretty excited. I had been part of his recruitment process and could see great potential and capabilities. He did not let me down. From his initial position to his current, Phil always applied himself to the fullest and made sure that everything he did was at an 'all or nothing' level.
Doreen BrownOwner & Founder of Let's Get Visible
Doreen Brown
He's knowledgeable in several areas: backlinking, local SEO, PPC, and even web development. Where clients may hire two contractors for a project, Phil can accomplish it all. His technical expertise is valuable to the group, and I look forward to learning more alongside him in years to come.
Jacob SmedleyManager at Smedley Digital
Jacob Smedley
Phil came into the picture at a key moment in the development of our business at Pro Valet. He was patient, versatile, easy to work with, and never hesitated to go the extra mile so we could fully understand and tailor his services to suit our unique needs.
Santiago RamosCloud Logistics Coordinator, Pro Valet Trash
Santiago Ramos

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