Despite a few bumps in the road, Facebook is still the online premier social media platform.
As of Quarter 4 2017, Facebook had 2.13 Billion users on the site. Source With users sharing, liking and telling the world their favorite pastimes, their goals and sharing personal stories among friends, Facebook is a formidable advertising platform.
How does advertising on Facebook work?
Simple Answer: Facebook targets users with ads based on the information their share online
Long Answer: Everything you like, share, post is tracked on the platform. Each one of these dimensions are saved and advertisers are given pools of users they can target, because these pools of users are grouped by interest.
Is advertising on Facebook expensive?
As many answers in Digital Marketing, it depends. While advertising on Facebook is often less expensive that AdWords, it depends on the demographics and how targeted you would like your campaign.
Can’t I just create my own Facebook Campaign?
Yes! You can create your own Facebook Campaign right now at Business.facebook.com.
Ready to get your Facebook advertising ship shape?
Contact TopSailDigital to drive more engagement with Facebook ads.